A new £1,075 ($1,395) smart mirror takes a selfie of your naked body to help you track your fitness.
The device, which creator Naked Labs calls the ‘world’s first home body scanner’, takes 3D maps of your body and highlights areas where your figure has changed.
Each scan is stored on an accompanying smartphone app that helps you track your fat percentage and muscle gain over time.
Some experts have raised concerns that hackers could access the revealing images taken by the mirrors, but Naked Labs says all the data it stores is safely encrypted and detached from customer names.
The Silicon Valley start-up announced last week it had received £11 million ($14 million) in funding led by venture capitalist firm the Founders Fund.
The cash injection has allowed Naked Labs to begin shipping the devices to customers in the US, with the first deliveries expected to arrive in Autumn.
‘We have been looking forward to this day for a long time,’ said Naked Labs co-founder and CEO Farhad Farahbakhshian.
‘We are excited to get Naked into people’s homes to give them better insight into exactly what’s going on in their body and help them work towards their goals.’
The system, dubbed ‘Naked’ by the company, features two devices.
Health enthusiasts first step onto a scale that doubles up as a turntable, which gradually spins them around while a smart mirror takes a scan.
The scale rotates in a full 360 degrees over the course of 20 seconds, creating a complete 3D map of your body that is wirelessly synced to an accompanying app.
The app shows body-fat percentage, lean mass and fat mass, circumferences, side-by-side comparisons, and graphs of historical data.
Naked Labs has also implemented heat map technology in the app, which shows changes in the body over days, weeks and months.
Different colours are used to highlight significant changes, allowing you to see areas where you have lost weight, gained muscle or vice versa.
On its website, Naked Labs stresses that the data it collects – which is stored on a cloud system – is ‘for your eyes only’.
‘This data goes far deeper than the numbers on the scale,’ it reads.
‘Naked helps you understand how your body is changing so you can stay motivated to hit your goals.’
Experts have raised concerns that hackers could access the sensitive scans and other information stored on the company’s cloud system.
Rich Heye, senior vice president of engineering at Naked Labs, said customer names are decoupled from all scans, adding that the mirrors do not take photographs.
‘The scanner doesn’t have the capability to capture photographic images, which was a deliberate choice on our part so that folks could feel more secure placing the device in their homes,’ he said.
While the scans are uploaded to the ‘Naked cloud’, the company employs ‘end-to-end SSL encryption for all data in transfer’ and ‘AES 256 encryption for data at rest.’
Mr Heye added: ‘All scans… [are]decoupled from your personal information’, meaning ‘in the unlikely event of a data breach, there would be no way to link [them]up’ to a specific user.