Sephora is giving its most loyal fans more points than ever before — here’s how to get them

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Updates to Sephora’s Beauty Insider program will take effect on August 14.

Sephora is updating its Beauty Insider rewards program.

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Effective August 14, the changes will largely affect VIB and Rouge members, who will earn more points for each dollar spent.

The Rewards Bazaar will also feature more product options for all Beauty Insider members.

For members of Sephora’s Beauty Insider rewards program, redeeming points for free perks — including product samples, makeovers, luxury treatments, and more — is one of the only feelings better than buying new makeup.

Starting August 14, shoppers can expect to get even more bang for their buck. According to an exclusive Allure report, Sephora is updating its rewards program in several major ways. While all Beauty Insiders will benefit, VIB and Rouge members — those who spend $350 and $1,000, respectively, at Sephora in a calendar year — can expect the most change.

The current rewards for Beauty Insider members.

Currently, all members of Sephora’s rewards program earn one point for every dollar they spend at the retailer. But, come August 14, VIB members will earn 1.25 points and Rouge members will earn 1.5 points per dollar spent. Standard Beauty Insiders, who can join the program by shopping at Sephora without spending a set amount per calendar year, will continue to earn one point per dollar spent.

These updated perks will take effect on August 14.

In addition, all Beauty Insiders will have more options to choose from when redeeming points at Sephora’s Rewards Bazaar— both online and in stores, via the small glass case of samples you see at the retailer’s registers. Members can expect to see a greater variety of skin-care, wellness, and fragrance products, as well as different color choices.

For VIB and Rouge members, full-size products will also be available in the Rewards Bazaar for the first time ever. And Rouge members who rack up 2,500 points can exchange them for a $100 gift card.

At this point, you’re probably wondering what will happen to the free birthday gift— arguably one of the best perks of the program. For standard Beauty Insiders, nothing will change, but VIB and Rouge members will soon have the option of choosing between a birthday gift (usually a set of mini beauty or skin-care products) and 250 free points.

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