The fair is being held at the International Business and Exhibition Center (CORFERIAS) from April 18 to May 1. It is estimated that by May 1 there will be 400,000 visitors and sales amounting to about US$20 million. (Juan Carlos Rocha/Infosurhoy.com)

Out of the 58,000 m2 (624,306 square feet) at the exhibition center, 3,000 m2 (32,291 square feet) are reserved for Brazilian literature, music and dance. (Ivan Herrera / Filbogota)

The program includes concerts in a variety of musical styles not widely known outside Brazil, such as caipira music. The Brazilian government spent US$1.5 million to bring this variety of Brazilian culture to the Bogotá book fair. (Ivan Herrera / Filbogota)

A visitor views an exposition honoring the Brazilian poet Cora Coralina called “Letters at the edge of emotion” (emoción a flor de letra). Brazil is being invited to participate in cultural and literary events around the world, according to Brazil’s minister of culture, Ana de Hollanda. Last year, the country was the highlight at the 23rd edition of Europalia, one of the largest cultural events in Europe, held in Belgium. (Juan Carlos Rocha/Infosurhoy.com)

Ziraldo, a Brazilian writer and illustrator of children’s books, is releasing two books in Spanish at the Bogotá fair – “Una professora fuera de série” and “El Chico del Cómic” – which will be translated from Portuguese. (Juan Carlos Rocha/Infosurhoy.com)

An estimated 120,000 books from 18 countries are on display, including many that have been translated into Spanish. (Juan Carlos Rocha/Infosurhoy.com)

Colombia is ranked sixth in Latin America when it comes to reading, with 2.2 books read per inhabitant per year, according to the Regional Center for Book Promotion in Latin America and the Caribbean (CERLALC). Chile is first on the list, with 5.4 books per year. Brazil is in fourth place, with 4.0 books per year. (Juan Carlos Rocha/Infosurhoy.com)