A surprise cameo from musician and producer Pharrell Williams saw the unveiling of Sony’s latest audio and visual technology at CES on Monday night.
During a stunning presentation that included high-resolution displays, the firm kicked off the event by showing off its new Master Series TVs – including a breathtaking 8K LCD model.
Sony revealed its plan for ‘super-large sized TVs’ with its Z9G 98-inch and 85-inch displays, as well as previewing its immersive 360 Reality Audio system.
Sony closed out its press conference with a surprise appearance from Williams, who discussed his experiences so far with the firm’s immersive technology.
And, he revealed he’s even got his own Aibo robo-dog.
Sony’s Master Series Z9G 8K LCD TV will offer the highest resolution yet in a consumer television from the company.
It contains four times as many pixels as a 4K TV and 16 times that of HD, the firm says.
Sony also unveiled the A9G 4K OLED TV in 77-inch, 65-inch and 55-inch, along with classes 76.7″, 64.5″, and 54.6″. The A9G is designed to be ultra-slim.
‘Continually innovating to exceed our customers’ expectations is a core element of Sony’s premium strategy,’ said Mike Fasulo, president and chief operating officer of Sony Electronics North America.
‘Our new MASTER Series TVs combine larger screen sizes, 4K and 8K resolution, and unique Sony image-enhancing technologies to create an extraordinary and highly immersive viewing experience.’
Sony’s President of Picture Animation also took to the stage at the CES event to discuss the firm’s unique approach to animation.
‘We intentionally do not have a specific house style’ Kristine Belson said, pointing to the groundbreaking animation seen in Into the Spiderverse as an example.
In a shift from previous years, the company turned much of its focus to animation, revealing fresh insight on the painstaking efforts behind its wildly popular new movie, Into the Spiderverse.
According to Phil Lord and Chris Miller, the animation in Spiderverse required far more work than typical films.
While it usually takes animators about a week to produce a four-second animation, Spiderverse required a week for just one second.