Samsung mesmerized tech junkies around the world on Wednesday when it debuted its long-awaited $1,980 Galaxy Fold smartphone.
But for many, the radical flexible Fold device may prove to be out of reach, given its astronomical price tag.
The device is priced at a premium thanks to its custom-designed bendable display, whopping six cameras, two batteries and other high-end components under the hood.
And while Samsung admitted the nearly $2,000 Galaxy Fold isn’t for everyone, that didn’t stop internet users from taking the firm to task for the cost of its ‘premium luxury device.’
Several Twitter users who were at the Unpacked event in San Francisco reported there was an ‘audible groan’ when Samsung revealed the Galaxy Fold’s price tag.
Prior to the Fold’s unveiling, tech experts and consumers alike complained about Apple’s ever-increasing iPhone prices.
Typically, Apple increases each subsequent iPhone model by about $100 per year, but last year it made a jump of $230, revealing the $1,099 iPhone XS Max one year after debuting the $999 iPhone X.
The move was a shock to even the most loyal Apple consumers.
Now, many are bristling over Samsung raising the price point even higher with the $1,980 Galaxy Fold.
One Twitter user joked: ‘Our kids are gonna have to take out mortgages for their smartphones.’
Other users parodied Samsung’s description of the Galaxy Fold as being a visionary device.
Samsung introduced the Fold as a device that ‘will change the way you interact with the world around you.’
To this, one Twitter user joked: ‘Yeah, by making me beg for food and clothing [because] I’m broke.’
Meanwhile, other savvy Twitter users even posted their own DIY versions of the Galaxy Fold.
Photos of the handmade creations show two phone screens hilariously held together by pieces of duct tape.
It brings to mind other times users have mocked the likes of Samsung, Google, Apple and others for their tech design decisions.
In 2017, when Apple released the first phone sporting a notch, the iPhone X, it spawned many memes making fun of the infamous display cutout, including one where a user photoshopped the notch onto a man’s hairline.
Several users have quipped that bendable phones bear an uncanny resemblance in their function to the original flip phone, released in the 1990s.
And if the Galaxy Fold’s eye-watering price tag isn’t enough, some users are likely to be further put off by the fact that Samsung decided to omit a headphone jack from the device.
Taking a page from Apple, which ‘courageously’ took away the 3.5mm headphone jack in the iPhone 7, Samsung has now done the same with the Galaxy Fold.
This means users can no longer use a standard pair of headphones with the device and, instead, must purchase wireless Bluetooth headphones or a pair that connects to a Lightning port.
Samsung famously mocked Apple for removing the headphone jack in a 2017 advertisement called ‘Ingenious: Dongle,’ where a fake Apple employee explained to a customer that they’d need a ‘double dongle’ if they wanted to charge their phone and listen to music at the same time.
‘That sounds expensive,’ the customer jokes in the ad.
Thankfully, Samsung says it will include a pair of its $129 wireless Galaxy Buds with purchases of the Galaxy Fold.
It comes as many tech experts have pegged the folding phone as the smartphone of the future.
Samsung is the first of the major devicemakers to release a commercially available folding phone on the market.
Chinese firm Royole debuted its bendable FlexPai phone at the Consumer Electronics Show earlier this year, but the phone isn’t commercially available, while Xiaomi, ZTE, TCL have either hinted at or showed off prototype devices.
The Galaxy Fold sports a 7.3-inch screen on the inside and then flips closed to become a 4.6-inch display that ‘fits in the palm of your hand,’ while packing a whopping six cameras to ‘capture every angle.’
Amazingly, the full screen is almost entirely edge-to-edge and features no disruptive hinge down the middle, allowing it to ‘open naturally’ and giving it a ‘seamless, elegant look.’
Samsung has said the Galaxy Fold’s specifications make it one of the ‘most powerful smartphones on the market.’