Anyone who manages a Facebook page that has a “large audience,” which is the somewhat nonspecific language Facebook uses in a new blog post today, has some new rules coming down the pipe that they’ll have to follow if they want to keep running their page.
One of those new requirements? You’ve got to prove to Facebook where you live.
“In April, we announced plans to help ensure these connections are authentic and more transparent,” the post explains about the new rules, which are also coming to Instagram. “Today we’re introducing Page publishing authorization starting with people that manage a Page with a large audience in the US. We’re also adding primary country location and Page merge details to the Page Info tab we introduced in June.”
“Our goal is to prevent organizations and individuals from creating accounts that mislead people about who they are or what they’re doing,” the company says. “These updates are part of our continued efforts to increase authenticity and transparency of Pages on our platform.”
Facebook isn’t saying for the moment how big of a following a page must have for these requirements to be triggered. But this is certainly one more step in a race to catch sketchy actors and misuse of the platform, which has also included shutting down pages and zeroing in on misuse ahead of elections, as the company announced in recent weeks.