LOVE Island 2018 was a smash hit in both the UK and Australia, creating a host of new stars – but how much are they earning from social media?
The Love Island 2018 reality stars are cashing in on their newfound fame.
Both in the UK and Australia the reality show took over our summers.
Everyone was obsessed with the couples and their relationships.
Now Love Island is over the interest in their lives has not dwindled – which is good news for the stars themselves.
In fact, they can capitalise on their fame via sponsored ads.
TWITTER / Dany Dyer / Erin Barnett
(Pic: TWITTER / Dany Dyer / Erin Barnett)
How are the Love Island contestants making per post?
The Love Island UK stars out-earn their Australian counterparts by £12,000, according to research by OddsMonkey.
The most followed Love Island UK star is without a doubt Dani Dyer, who earns a whopping £13,330 per sponsored post to her 3.2 million Instagram followers.
This is £12,208 more than the most followed Australian contestant, Erin Barnett, who earns £1,122 per post to her 274,000 followers.
“As social media becomes a more influential marketing tool for brands, social media influencers are keen to capitalise on their online popularity”
Peter Watton – OddsMonkey spokesman
Peter Watton, OddsMonkey spokesman, said: “As social media becomes a more influential marketing tool for brands, social media influencers are keen to capitalise on their online popularity.
“We have been blown away by the amount of followers this year’s Love Island UK contestants have been able to earn from sponsored posts since leaving the villa as a result of their newfound game.
“While the Love Island Australia series may be in its infancy, the fact that contestants are already able to earn up to £1,122 just shows the earning potential of contestants as the show continues to grow and now be watched in the UK.”
Since leaving, the villa the stars have been snapped up by brands who are desperate for them to promote their products.
This means, even if they didn’t find the love of their lives, they are still earning a decent amount of money from the show.
Erin has been snapped up by brands such as Hair Culture Outlet to promote their new mini straighteners.
According to the state of Influencer marketing report, each follower on Instagram can earn you £0.0043p through sponsored ads.
Unsurprisingly, Jack Fincham comes in as the second highest Instagram earner from the series.
He earns over £11,180 per post to his 2.6 million Instagram followers.
Those with fewer followers will still earn a decent amount of money.
For example, Samira Mighty with 1.1 million followers will still earn £4,730 from a single post.