With summer right around the corner, women across Australia are bracing themselves for the annual swimwear shopping trip and the accompanying hit to their bank account.
But this year, it seems there may be a range of bikinis that go easy on your finances without compromising on style.
Australian fashion retailer Cotton On Body recently launched a new swim campaign showcased by a diverse range of models in all shapes and sizes.
The collection includes a variety of reasonably priced beach wear including bikinis starting from $14.95 and chic one pieces from $29.95.
Cotton On Body have used on-trend textured and ribbed detail throughout the range, incorporating of the moment colours like pastel yellows and lilacs as well as figure flattering vertical stripes which compliment all body types.
Pieces from the collection have been seen on a bevy of social media influencers, who have rocked the styles across Australia and to far flung destinations like Goreme, Turkey and picture perfect Positano in Italy.
The summer campaign has been launched in aid of Lombok’s earthquake relief fund and promoting tourism throughout the Bali region in the wake of recent consecutive natural disasters.
Cotton On Body have received an overwhelmingly positive response from social users who heaped praise on the label for making all the right waves with their latest offering.
‘Loving your bikinis – and most of all your prices!’ one satisfied customer wrote.
‘These are gorgeous; thank you Cotton On Body for choosing such a diverse range of models for your campaign, they are all beautiful,’ another said, finishing her comment with a slew of loving emoji’s.
Others commended the brand for showing ‘real women’ in their new range.
‘I especially love all your photo shoots with real size, real women – keep them coming!
‘Cotton On are delivering the goods!’