Sweetgreen makes Burrata 2020 marketing campaign merchandise


The popular salad chain Sweetgreen may have found an a candidate everyone can get behind for 2020: Burrata.

Sweetgreen recently released a few new items of merchandise online, including a T-shirt and pin that appear to have been inspired by Bernie Sanders’ 2016 campaign merch. 

The items have the same blue background and red and white design, but instead of plugging the Democratic senator, the logo reads ‘Burrata 2020’.

Burrata is a popular cheese dish made up of a solid mozzarella outside and a mix of soft stracciatella and cream on the inside.

It’s often served with oil, sea salt, tomatoes, and greens and scooped with bread, though it can also be used on salads and pizzas.

And it seems, as far as Sweetgreen is concerned, that the tougher exterior, mushy interior, and all-around deliciousness make it a great choice for president.

This fall, they started selling both T-shirts and pins with the slogan. 

‘The ballots have been cast, and burrata officially has our vote,’ reads the description for the tee. ‘Show your support on the campaign trail with the official #Burrata2020 tee. Preorder your mozz merch now.’

Unfortunately, the items have already quickly sold out.

The fake campaign merch was clearly meant to mimic Sanders’ own merchandise during his campaign in 2015 and 2016.

The design was popular among his supporters, but also inspired another brand to make its own version. 

In January 2017, after the election, Balenciaga debuted a men’s collection by creative director Demna Gvasalia that included the campaign logo, with the brand’s name instead of Bernie Sanders’ name. 

The designer sent models down the runway in jackets, sweaters, and blankets baring the political designer logo, which was printed to look suspiciously like Bernie’s logo.

At first look, several outfits that came down the catwalk seemed to be adorned with actual Bernie merchandise.

Upon closer inspection, however, it becomes clear that Gvasalia reworked the red, white, and blue underlined logo from his campaign to say Balenciaga instead. On some pieces, he also included the year — 2017. 

Besides paying homage to his campaign logo, the styling of some of the collection seemed to reference Bernie’s as well.

One model wore a seemingly oversized, ill-fitting blue suit, while others wore their Bernie sweaters and jackets over button-downs.

A few looked like ‘Bernie Bros’, teaming their Bernie/Balenciaga merch with athletic sneakers and hoodies.


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