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Amazon Prime Day 2020 date officially confirmed and this is what to expect


Online retail giant Amazon has finally confirmed that the Prime Day 2020 sale will take place on Tuesday 13 October.

The highly-anticipated event is exclusively available for Amazon Prime subscribers (or those who sign up for the retailer’s free trial).

The huge sale event offers shoppers big discounts across all departments, from tech to fashion and beauty. Many discounts will also be rolled out on Amazon’s own-brand devices, including its popular Echo speakers and Fire TV streaming gadgets.

Most Prime Day deals will only be available for a limited time or while stocks last, making the sale event an ideal time to pick up early Christmas gifts for less ahead of the festive season.

Speaking about the confirmed date, Doug Gurr, Amazon UK Country Manager said “After a tough six months for everyone, we’re committed to making this the most successful Prime Day ever for small businesses, and excited for members to discover the very best from artisans and entrepreneurs in the UK, whilst saving big on everything they need and love from the comfort of their homes.”

Amazon Prime Day 2020 will kick off at 12am on on Tuesday, 13 October and run until 11:59PM on Wednesday, 14 October. 

Last year’s Prime Day was extended to 48 hours and took place on July 15. Earlier this year Amazon confirmed the annual event, which normally takes place in July, would be held later than usual due to the Coronavirus outbreak.

Speaking about the delay an Amazon Spokesperson said: “Over the last five years, Prime Day has become a special celebration and time for Prime members to shop incredible deals for themselves and for friends and family – and it’s something we look forward to every year.

“This year we’ll be holding Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and selling partners.”

Shoppers will be able to browse all deals by heading to www.amazon.co.uk/primeday.

Offers will include ‘Deals of the Day’ available throughout the sale period, along with thousands of ‘Lightning Deals’ that will run for a limited time and in limited quantities.

Starting today there will be a number of early deals shoppers can access, including discounts on select Amazon own-brand devices and brands.

Amazon Prime customers will also be able to save on Prime Video, Music and Audible perks ahead of the big day too.

During sale events Prime customers can also enjoy 30-minutes exclusive early access to all Lightning Deals, so if you’re wanting to snap up some bargains before anyone else, getting a Prime account before the sale is a good idea.

On Prime Day 2019, some of the most shopped for categories in the UK included food, make-up and video games.

There were also discounts on popular home appliances and gadgets from top brands like Bosch and Shark vacuum cleaners.

The online giant also slashed the price of its annual subscription to £59 to entice shoppers ahead of Prime Day last year to.

Amazon Prime offers a plethora of services from same-day delivery to unlimited music, TV and films streaming, all for a set monthly fee.

The cost of an annual membership is £79 – either paid upfront with a one-off charge or by a £7.99 monthly fee which can be canceled at any time.

Shoppers can sign up to a 30-day free trial to take advantage of Prime perks, but must remember to set a reminder to cancel before the subscription ends – or risk being charged the full £79 annual fee.

If you want to get your hands on the best deals this year, here are some tips that could help.

To avoid going overboard, try to make some form of list of what exactly you want and how much you’re willing to spend on it.

The Amazon App lets customers watch deals early in every country. This way you can preview, track and shop those limited time lightning deals at home or on-the-go with deal alerts on the Amazon App.

It also means you won’t have to keep refreshing the website to see what new deals have come in.

As new flash deals are usually released throughout the day, you won’t need to quickly buy the first cheap TV or coffee machine you see. Be wary of the time limits too, as you might miss out if you’re not fast enough.


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