At the end of the 9-rule in the case of Aldi, Lidl, Rewe co.? Penny Trick might disappear after decades


The overhead for the dealer, not only because of the price boards, and to change digital Displays. Many of the branches have to plan for in addition, inventory-round loading, planned sales, new, and all this shortly before the summer holidays, and the holiday phase.

Traders also believe that customers rush to certain products, because they are now cheaper. These include drugstore products, and coffee are available. This would also have effects on ordering processes and margins.

Aldi and Lidl want to pass on the tax reduction directly. It aims to benefit the customers with all products of daily needs. Also, Rewe, and Edeka have announced that to make the price reduction so that their customers can buy cheaper.

While the supermarket giant is considering Tegut apparently, the VAT until the cash is deducted, wants to Lidl to adopt for the first time of the 9-Cent-rule, according to “Lebensmittel Zeitung”. The prices should fall in food and 1.9 percent (lower tax rate). In the case of goods, it is 2.5 per cent down (normal VAT).

With the rounding-off of many products would be cheaper still, a total of two or three percent. Whether Lidl’s implementation of the concept actually, it will show at the end of June. From the industry circles, it was said that the idea had been positively from its competitors adopted.


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