During a tumultuous 18 months, Annabel Karmel MBE’s children’s food business flourished.

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Annabel Karmel MBE discusses how her children’s food company thrived during a difficult 18 months.

‘I started out as a children’s cookery author, but now I have award-winning retail children’s food lines.’

Most people, and businesses included, can agree that the last 18 months have been a whirlwind.

We’ve had to regroup, rethink, and reshuffle to stay on track, just like so many others around the world.

Covid-19 presented unique challenges for my children’s food company, such as adjusting to an expanding team while trying to keep up with continued digital and sales growth.

Although I began as a children’s cookery author, I’ve since expanded my business to include award-winning retail children’s food lines, a number one-rated recipe app, partnerships with global leading brands, and a strong online presence – I interact with 1.5 million parents weekly.

Being so diverse is a blessing and a curse; it keeps my team and me very busy, but it also allowed us to be flexible with our business strategy in the face of Covid-19.

We all have a driving purpose, and I believe it is the “why” you do something that equips and energises you to face the challenges.

My career was inspired by the loss of my first child, Natasha, when she was only three months old.

I never would have had the motivation, or perhaps the purpose, to put pen to paper and write my first book, The Complete Baby and Toddler Meal Planner, if it hadn’t been for this unimaginable loss and then my subsequent child, Nicholas, being such a picky eater.

I wanted to leave Natasha with a legacy that would give her life some meaning.

I believe that losing someone so dear to me had a profound impact on me, leading me to dedicate my life’s work to assisting parents in their efforts to help their children develop lifelong healthy eating habits.

One of the many ways the pandemic changed our lives was the amount of time people spent at home cooking from scratch and looking for new recipes.

Our revamped Healthy Baby and Toddler Recipe saw an increase in traffic and sales.

UK news summary from Infosurhoy

During a tumultuous 18 months, Annabel Karmel MBE’s children’s food business flourished.

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Annabel Karmel MBE on how her children’s food business flourished during a turbulent 18 months

Annabel’s top tips to make your business thrive

1. Always be authentic. I believe that ‘why’ you make your product is just as important as the actual product itself. It’s this motivation that makes your customer proposition stronger and provides another reason for customers to believe in you.

2. Follow your passion. Figure out what you love, who you really are and have the courage to do that. I believe the only courage anybody ever needs is the courage to follow their dreams. You need that passion to give you strength to fight the battles that you will inevitably face in business.

3. Go out of your comfort zone. You can’t be a true entrepreneur without taking risks. Failure is simply the opportunity to begin again, this time more intelligently. I believe that if you learn from defeat, then you haven’t really lost.

4. Believe in yourself. As a mother, you can lack confidence, especially if you have been out of the workplace for a few years due to having children. It’s so important to believe in yourself. In many ways confidence is as important as competence. There are many skills you learn from having a family, for example multi-tasking or people skills. You can manage any adult if you have mastered the art of managing an irrational toddler. Leave your mum guilt at the door and make your own rules!

5. Put yourself out there. Research the business awards suitable for you to enter and compile a strong entry submission. These awards are invaluable for not only brand awareness, but also brand credibility. If someone is choosing between your product versus a competitor, and yours has the award logo, it might just tip the balance. It’s also essential to promote your nomination once it’s accepted. It might feel a little presidential asking people to vote for you but more often than not your customers are more than happy to show their support!

Read More - Featured Image

Annabel Karmel MBE on how her children’s food business flourished during a turbulent 18 months

Annabel’s top tips to make your business thrive

1. Always be authentic. I believe that ‘why’ you make your product is just as important as the actual product itself. It’s this motivation that makes your customer proposition stronger and provides another reason for customers to believe in you.

2. Follow your passion. Figure out what you love, who you really are and have the courage to do that. I believe the only courage anybody ever needs is the courage to follow their dreams. You need that passion to give you strength to fight the battles that you will inevitably face in business.

3. Go out of your comfort zone. You can’t be a true entrepreneur without taking risks. Failure is simply the opportunity to begin again, this time more intelligently. I believe that if you learn from defeat, then you haven’t really lost.

4. Believe in yourself. As a mother, you can lack confidence, especially if you have been out of the workplace for a few years due to having children. It’s so important to believe in yourself. In many ways confidence is as important as competence. There are many skills you learn from having a family, for example multi-tasking or people skills. You can manage any adult if you have mastered the art of managing an irrational toddler. Leave your mum guilt at the door and make your own rules!

5. Put yourself out there. Research the business awards suitable for you to enter and compile a strong entry submission. These awards are invaluable for not only brand awareness, but also brand credibility. If someone is choosing between your product versus a competitor, and yours has the award logo, it might just tip the balance. It’s also essential to promote your nomination once it’s accepted. It might feel a little presidential asking people to vote for you but more often than not your customers are more than happy to show their support!

Read More - Featured Image

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