Iceland cuts the price of branded food by up to 50% as part of 50th birthday celebration


ICELAND has cut the price of branded food items by up to 50% as part of its 50th birthday celebration.

The supermarket has slashed prices both online and in stores, with the first round of discounts available from now until September 29.

It’ll then launch more discounts from September 29, but it hasn’t yet confirmed the details of the new offers.

The current price cuts include 43 food items ranging from pizza and chips to coffee and cereal by brands such as Goodfella’s, Birds Eye, and Cadbury.

For example, shoppers can nab a Goodfella’s margherita pizza weighing 345g for £1, down from £2.

In comparison, Tesco is selling it for £1.55, which is the cheapest price among the big four supermarkets.

Iceland has also slashed the price of 750g packs of McCain’s quick cook French fries to £1.37, down from £2.75.

Once again, Tesco works out the second cheapest by charging £2.50 for the pack, meaning you’ll save £1.13 by shopping at Iceland.

If you have a sweet tooth, you’ll be pleased to know that Iceland has reduced 1litre packs of Carte D’or’s vanilla ice cream from £3.50 to £1.75, while the big four supermarkets are all selling it for £3.50.

In fact, we compared all of the discounts in the table above to prices at the four big supermarkets and all bar two came out cheapest at Iceland.

But it’s still a good idea to compare prices before you buy, as they can change quickly. has launched an app that lets you check prices at the major UK supermarkets.

Iceland was founded in November, 1970, when Malcolm Walker opened the first store in Oswestry, Shropshire, selling loose frozen food.

The supermarket now has more than 900 stores across the UK. You can find your nearest one by using its store locator tool.

If you order online, make sure you factor in delivery costs before you make your purchase.

If you spend more than £35, you’ll get it delivered for free. If you don’t, you’ll be charged £2 for the trouble, and you’ll have to spend at least £25.

The discounts come as Morrisons yesterday announced plans to cut prices on more than 400 everyday products.

The grocer says it’s dropping prices to help families get more for their money after the UK plunged into its worst-ever recession.

Meanwhile, Tesco launched a new price initiative in March where it vowed to match rival Aldi on hundreds of cupboard staples.


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