After a devastating fire, My 1st Years, a £30 million children’s gift company, relaunches.
When their Northampton base was burned down in an arson attack, royal favorite My 1st Years had to close for 18 weeks.
Coming out of lockdown and navigating a post-pandemic world with constantly changing rules and ever-changing customer needs was the most significant challenge for most businesses in 2021.
But there was an even bigger hurdle to overcome for personalised children’s brand My 1st Years: a devastating fire at their Northampton head office and distribution centre, which completely destroyed the building and took all of their stock and equipment with it.
The fire, which started in the early hours of May 1, was later determined to be the result of arson.
It ravaged the warehouse in Brackmills Industrial Estate so badly that the company had to admit defeat in terms of rebuilding it and instead chose to relocate to a new £3 million facility near the M1 and start over.
“Arson was confirmed by the police, but we now know that other arson attacks occurred in the area that week.”
“So that kind of gave us a bit of peace of mind that it wasn’t a personal attack or anything,” says Daniel Price, co-founder of the brand with childhood friend and business partner Jonny Sitton.
“However, since learning that fact, every conversation we’ve had has revolved around how we can bring the brand back bigger, better, and before Christmas.”
The main focus has always been on getting back up and running.”
After four-and-a-half months of being unable to take any orders, they hope to do just that today when they relaunch the website with a new logo, new look, and new products.
Price and Sitton, childhood friends, were inspired to start the company when they couldn’t find high-quality personalised gifts for friends who were expecting their first child.
They did, however, start small.
Price explains, “We literally started with a pair of high-top shoes, three blankets, and a basic body suit.”
Personalized pyjamas and dressing gowns, as well as wooden toys and backpacks, are now available.
Price, a father of one with another on the way who divides his time between Northampton and his north London home, recalls the day after the fire vividly.
UK news summary from Infosurhoy.
My 1st Years, a £30 million children’s gift company, has relaunched following a devastating fire.
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