The sustainable trainers brand that makes its sustainable sneakers out of coffee waste and recycled plastic.

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Coffee waste and recycled plastic are used in the production of the sustainable sneakers by this brand.

After meeting for coffee, Jesse Tran and his friend Son Chu co-founded the sustainable trainer start-up Rens.

Jesse Tran, the co-founder of the Finnish start-up that makes trainers from coffee waste and recycled plastic, is the subject of this week’s 30-second interview.

It all began with a simple cup of coffee.

In a coffee shop, my co-founder Son Chu and I decided to create a pair of sustainable sneakers.

We discovered an innovative coffee yarn with many cool features after months of trials and failures with various materials.

It turns out that the location of our meeting was prescient.

Rens was launched on Kickstarter and went on to become Finland’s all-time most successful campaign and the Nordics’ most successful fashion crowdfunding campaign, raising over €500,000 from over 5,000 customers in over 100 countries.

Our production was delayed, and logistics were severely disrupted as a result of shipping delays, while costs increased as a result of the lack of transportation.

However, thanks to the team’s dedication, we were able to weather the storm and expand the brand’s global presence through our own webstore and Zalando.

We spent more time alone and online, looking at different stores.

We now value clothing that is comfortable, well-made, and feels good.

We opted for more comfortable loungewear or “athleisure” clothing instead of dress suits.

We’re also paying more attention to how our clothes and shoes are made, examining materials, functions, and, most importantly, whether they were produced in a sustainable manner.

People shop in secondhand stores for pre-owned items, and sustainability is still a hot topic.

Rens will become a world-leading sustainable brand by leveraging our proprietary sustainable manufacturing network.

Our goal is to use more waste-based materials (bamboo, coffee, pineapple skin, etc.) and thus extend the life cycle of this ostensibly “waste.”

My wildest fantasy is to live in a world where there is no trash because society and the fashion industry have both grasped the concept of sustainability and recycling.

Coffee waste and recycled plastic are used in the production of the sustainable sneakers by this brand.

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The sustainable trainers brand that uses coffee waste and recycled plastic to make its sustainable sneakers

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The sustainable trainers brand that uses coffee waste and recycled plastic to make its sustainable sneakers

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