With one bag donated for every one sold, the luggage brand is helping to support children in care.

0

With one bag donated for every one sold, the luggage brand is helping to support children in foster care.

After attending a fostering course with his wife, Dave Linton founded Madlug in 2014.

Dave Linton, the founder of Madlug, a luggage company that helps support children in foster care, is the subject of this week’s 30-second interview…

Madlug began in 2014, while my wife and I were enrolled in a fostering course.

We saw a video of a young girl in foster care who said that when she moves between homes, the local authorities don’t provide suitcases, so her belongings are often moved in black plastic bin bags, which contributes to a loss of dignity.

Hearing this broke my heart, and it was then that I resolved to fix it.

I started Madlug, an ecommerce business that stands for Make A Difference Luggage, using the Shopify platform.

A pack-away travel bag is given to a child in care for every bag sold; no child’s life should be carried in a bin bag.

When Covid-19 hit, we were faced with the same decisions and challenges that most businesses were, but we chose to keep going, be brave, and not lay off any of our employees.

With lockdowns restricting the need for travel bags, backpacks, and school bags, it felt like we were losing more than winning at first, but we used it as an opportunity to plan, create, and be creative.

As a result, MadLug Your Business was born, a corporate-focused bag brand that employees, clients, and new hires would adore.

In the year since the outbreak began, 50% of our sales have come from companies like Ikea, Shopify, and eBay, allowing us to donate over 20,000 bags to children in care across the UK.

In 2022, we want to see our online bag sales return to pre-Covid levels, and more businesses choose Madlug as their bag of choice for corporate gifting, onboarding new employees, and joining the movement to give dignity to children in care.

We have been able to fund and distribute 50,000 pack-away travel bags since 2015, and we hope to reach 60,000 by the end of this year.

I believe that people are more aware of their purchasing decisions today than they have ever been, and I don’t see this trend changing anytime soon.

We turn the knob every day.

UK news summary from Infosurhoy

With one bag donated for every one sold, the luggage brand is helping to support children in care.

wpcc-script async src=”https://platform.twitter.com/widgets.js” charset=”utf-8″]

wpcc-script async src=”//www.instagram.com/embed.js”]

The luggage brand helping to support children in care, with one bag donated for each one sold

Read More - Featured Image

The luggage brand helping to support children in care, with one bag donated for each one sold

Read More - Featured Image

Comments are closed.