According to reports, a Peacock overhaul is in the works.

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A Peacock Redesign is Supposedly in the Works

With a redesign of the app and significant changes to the streaming service’s features, Peacock may be unrecognizable by 2022.

NBCUniversal executives are considering a complete “relaunch” of Peacock in 2022, according to an internal strategy document obtained by Business Insider.

The main goal of this “strategy deck” is to “acquire a large number of premium customers.”

This Peacock relaunch would reportedly include new branding and an advertising campaign aimed at moving the company up the food chain in the so-called “streaming wars.” Functionally, it would re-tool some of Peacock’s features, with a greater emphasis on customer preferences on the premium side and advertisers’ preferences on the ad-supported side, based on customer data obtained since the company’s launch.

Peacock could be one of the “top four must-have [streaming video on demand]” platforms, according to the strategy deck, if it can get more paying subscribers.

The company plans to overhaul the look and usability of Peacock entirely, presumably across different operating systems, including mobile, streaming sticks, Smart TVs, and so on, according to the leaked strategy deck, noting that many users found the app “confusing.” While there are no specifics to see yet, the company plans to overhaul the look and usability of Peacock entirely, presumably across different operating systems, including mobile, streaming sticks, Smart TVs, and so on.

The company also plans to use a new marketing catchphrase, “For All Fankind,” to appeal to viewers’ enthusiasm and sense of online community. According to an NBC source, the company is already courting marketing agencies with this slogan and associated themes.

It is providing a long list of issues to emphasize and others to avoid to potential partners.

NBC, on the other hand, can’t ignore the fact that Peacock is a popular sports destination and will make some changes there as well.

Many of the strategies outlined in this document are related to the upcoming 2022 Winter Olympics in Beijing, China, and how coverage will differ from that of the 2020 Tokyo Olympics.

Focus groups complained that they could only watch highlights of many events when they expected a streaming service to broadcast the entire competition, so that may be in the works this time.

There are many other aspects of the Peacock plan to consider, but the main takeaway is that big, ambitious changes will be implemented with the goal of increasing paid subscribers.

Peacock plans to compete against industry behemoths like Netflix and Hulu,…

Entertainment News Infosurhoy Summary

Peacock Overhaul Reportedly on the Way

Peacock Overhaul Reportedly on the Way

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