GOGGLEBOX star Sophie Sandiford stunned fans as she ditched her trademark bright purple hair in a shock transformation.
The 24-year-old TV favourite unveiled her much more muted look on Instagram today, and was unrecognisable.
Sophie appears on the Channel 4 show alongside her brother Pete, and is known for her bright tresses and impressive array of jumpers and blouses.
In addition to purple, Sophie has shown off turquoise, orange, and pink locks in the past – as well as brunette.
But the Blackpool beauty has ditched the colourful hues and opted for a more natural look, going ashy blonde with darker highlights.
Sophie posed in front of a chic brick wall and her family TV to debut the new look, grinning as she leaned into the camera.
She is also wearing a pair of thick-rimmed glasses – making her look even more different to her TV self.
Sophie simply captioned the post: “New do”.
True to form, her older brother Pete, 26, couldn’t resist teasing her about her appearance in a cheeky comment.
He wrote: “Nice hair but the ‘I need a s**t face’ isn’t selling it kiddo 😂”.
Her Gogglebox co-star Izzi Warner was much more polite, writing: “Gorgeous”.
Sophie and Pete joined the reality series back in 2018, with the show currently airing a celebrity spin-off series while the regular castmates enjoy a break.
However, the pair will be back on our screens in early September, alongside other favourites such as Jenny and Lee, and Izzi and her sister Ellie.