HOLLY Willoughby showed off her stunning natural looks as she joined the celebrities backing Instagram’s Women Supporting Women trend.
Victoria Beckham posted a snap of her daughter Harper, while Holly shared a stunning selfie in black and white.
The social media challenge encourages women posting a black and white picture of themselves on Instagram using the hashtag #womensupportingwomen.
This Morning presenter Holly – who broke her social media silence while on holiday – wrote: “Challenge accepted @shishib @angiesmithstyle @patsyoneillmakeup … Always and forever I will lift up and support my womenfolk #womensempowerment #womensupportingwomen.”
Victoria posted two snaps to celebrate the empowering movement.
The first from her Vogue photoshoot shows her sat on the floor by her bed in a white oversized shirt.
Challenge accepted! Thank you for the nomination @nicolaannepeltz ❤️ empowering women has always been at the heart of VB. I’ll be nominating all the inspirational women in my life (of which there are many!) x vb #blackandwhitechallenge #womensupportingwomen Photo by @lachlanbailey for @britishvogue
She said: “Challenge accepted! Thank you for the nomination @nicolaannepeltz empowering women has always been at the heart of VB.
“I’ll be nominating all the inspirational women in my life (of which there are many!) x vb #blackandwhitechallenge. Photo by @lachlanbailey for @britishvogue.”
The second was of her youngest child and only daughter, nine-year-old Harper.
women supporting women 🖤🤍#challengeaccepted
She said: “Raising strong women is as important as supporting them #HarperSeven #blackandwhitechallenge.”
The trend has garnered the attention of celebrities such as Eva Longoria and Vanessa Bryant, and they have been tagging other women on the platform to continue the movement.
Hilary Duff, Eniko Hart, Khloe Kardashian, and Zoe Saldana also took part in the Instagram challenge by uploading a black and white shot of themselves.
Once you are tagged, you must use the hashtag #womensupportingwomen and write “challenge accepted” in the caption.
The idea for the challenge is to build self-confidence and support via social media.