ADDISON Rae’s popularity has sky rocketed over the past 12 months since she became a runaway success on TikTok.
In the past year since she joined the app, the student, 19, has become one of the most successful online creators with an audience of 49 million followers on the platform alone.
Addison entertains her growing audience with lip syncing and viral dance videos, which feature her family, and can command up to a reported £11,500 ($14,500) per sponsored post.
But with her star shining at stratospheric levels, the influencer, who has 22.3 million Instagram followers also, sparked concern throughout her fanbase after disappearing from social media last week.
The social media star, who is a member of the Hype House collective, regularly posts up to three times a day, but hasn’t uploaded a single TikTok in five days.
And in the wake of her online absence, a vicious rumour circulated among TikTok fandom last week which suggested that she had died.
The false death report caused her fans to contact Addison’s local hospitals in a bid to find the truth after speculation grew that she drowned.
However there are currently no reports confirming that the Louisana native is in hospital.
The Sun Online contacted Addison Rae’s rep for comment.
The TikTok star last uploaded a clip of her and her mother Sheri at a photoshoot on June 28th.
Her last Instagram upload was six days ago featuring fellow Hype House star Thomas Petrou. The pictures amassed 3.2million likes.
Fans are also speculating she may be pregnant or might have committed suicide as a result of her blackfishing accusations.
Addison, who is second most followed on the platform, blew up on the app after she posted videos of her dancing with her mom, Sheri.
She amassed so many views on TikTok and Instagram that she was eventually signed to a talent agency, WME.
“When I first downloaded TikTok, it was kind of as a joke,” she told ET.
Addison, who was a student at Louisiana State University at the time, saw a lot of the middle-schoolers she babysat using the app and decided to try it for herself.
“I actually downloaded the app in July, made a post with a friend, and literally out of nowhere it got … 93,000 likes, and I was like woah. I like this!” she added.
Over night, the social media star appeared to gain 30 million followers due to the viral video and said the secret to her success is “consistency”.
“I attribute all my social media growth across all platforms to one thing: Consistency,” she told Forbes. “I am always really active.”
“Daily, I post three to five pieces of content on each platform.
“People notice how often I post, how much I interact with them, and people really like that.”
Following their daughter’s lead, Addison’s mom created her own TikTok account with over 7.7 million followers while her dad, Monty Lopez, has over 2.5 million followers on his.
Five months after joining the app, Addison moved into the Hype House in December 2019 alongside notable TikTok stars Charli and Dixie D’Amelio.
Although she has since moved out of the home, Addison was linked to fellow member Bryce Hall after they posted a ton of collabs on the app, including one of them kissing.
However, in a video with ET, Addison responded to reports and said that they were just friends: “We’re better off as friends for now because we have like totally different lifestyles right now.
“We both mutually decided that. We love each so much and we love being around each other and we’re super good friends.
“For now, it’s best that we just stay way.”
As her popularity continued to rise, Addison had a song written about her by The Kid LAROI.
The track titled ‘Addison Rae’, features the lyrics: “I need a bad b***h (Okay), uh (Ooh-ooh) / Addison Rae, lil’ shawty the baddest (Yeah), yeah.”
She also teamed up with “bestie” Kourtney Kardashian for a plethora of TikTok videos, which sent fans wild as they styled themselves in the same outfits.
Addison also collaborated with the E! star for her lifestyle brand Poosh and singer Jason Derulo.
The social media star is said to be living with her family during the coronavirus pandemic in her native Louisiana.
However, Addison’s current social media silence comes after she faced blackfishing accusations.
People recently took to Twitter to complain about Addison’s use of darker make-up in her social media posts.
The term, also known as “blackfishing,” is a trend in which people alter their appearance in order to present themselves as black.
It goes as far as changing their hair texture and tanning their skin darker than what it is and wanting to capitalize on desirable Black features, but ignoring the struggles Black women face.
Celebrities like Ariana Grande, the Kardashians, and now Addison, have been accused of appropriating Black culture.
On Monday, screenshots from Addison’s Snapchat started circulating Twitter.
In the clip, which was reportedly deleted shortly after she posted it, she is getting her make-up done and her skin appears to be considerably darker than it usually is.
Addison has also been accused of calling the Black Lives Matter movement a “cult” and for trying to get a fellow TikTok star, Kio Cyr to “say the N-word” on video.
During an Instagram Live, Addison and Kio were chatting when Addison covers her mouth and seems to whisper to Kio, “Say the N-word.”
“No! I’m not saying that,” Kio replies.
Addison clarifies her request, and responds: “I’m kidding!”