How celeb mums like Sam Faiers and Stacey Solomon are earning thousands with their kids in Insta posts during lockdown


FOR these celebrity mums, showbiz is very much a family business.

The savvy stars have been raking in cash during lockdown – from sponsored Instagram ads and fashion collaborations to their own reality TV shows.

And they have their own mini money-makers to help them out – with some of the celebs’ little ones put to work before they reach school-age.

While Stacey Solomon’s sons have recently helped her advertise her new kidswear collection with Primark, Sam Faiers’ young children have been proudly promoting clothes, toys and technology on social media.

The camera-confident youngsters could help their mums earn thousands from just one Instagram post, according to new research by Est1897.

Ben Jarrett, ecommerce manager, tells Sun Online: “Social media has given celebrities the power to share their lives online with an engaged, captivated audience, which is what brands look for.

“As celebrities become mums, their kids become a huge part of their daily life and it makes them instantly relatable to millions of women across the UK, so it’s no surprise they are able to use their children in suitable product advertisements. 

“Based on their followers, these celebrity mums can charge up to £15,000 per Instagram post alone, which can quickly add up.”

Here, we look at the showbiz mum-and-child teams netting a fortune:

Instagram followers: 3.5m

Potential earnings per post: £15,050

Loose Women star Stacey’s son Rex caused havoc this month as he excitedly pulled clothes off the shelves at the launch of her new Primark collection.

The cheeky one-year-old also tried to pull over a child mannequin after arriving at the purse-friendly store – where he stars on a giant billboard.

Rex’s big brothers, Zachary, 12, and Leighton, eight, are also among the faces of their mum’s colourful kidswear range – and even helped design it.

Proud mum Stacey, 30, said of her kids: “They actually helped me with the ideas and I’d always ask their opinions about the pieces they loved.”

Yet it’s not the first time the boys have starred in adverts.

The trio have previously appeared in Instagram posts advertising Boots sun cream, Disney-inspired family fun swim sessions and bedside cribs.

Experts say such sponsored posts could rake in more than £15,000 thanks to Stacey’s enormous following on the social media platform.

And the boys have also featured in posts highlighting gifts the family has received – such as children’s designer suits and luxury furniture.

Unsurprisingly given their massive role in her life, Stacey’s kids and partner Joe Swash are often mentioned during her Loose Women appearances.

The supermum also discusses motherhood in her book, Happily Imperfect.

AD| So proud to be a part of the @disneyuk @swimengland campaign to help children build their confidence in the water and have fun whilst keeping active. Swimming is one of the only exercises I’ve found really comfortable and has allowed me to really get involved in chasing and playing with the children in the last few months of my baby growing! So we absolutely LOVED our sneak peek of a Disney-inspired family fun swim session today. Our session was inspired by #ToyStory4, and it’ll be a new Mickey & Friends theme from October, and then Frozen 2 from February next year! ——————————————————— The 45 minute sessions are perfect for 3-11 year olds and include ten exciting Disney-inspired games based on essential swimming skills – the boys were jumping in like Buzz Lightyear! ——————————————————— Sessions run from 1 June 2019 to June 2020, at over 250 pools nationwide. Find pools near you taking part at and bookings are open NOW. Do you love swimming with the kids as much as me? #AD #swimmingwithkids #Disneyfamilyswim #DisneyUK 💜

A post shared by Stacey Solomon (@staceysolomon) on May 20, 2019 at 11:07am PDT

Date night… So I still haven’t plucked up the courage to leave the baby with someone for the night so that Joe and I can have a night to ourselves. I do realise I’m probably taking longer than the average person but All in good time. There’s no need to rush is there? Joe’s dying to go out and have a date night so we’ve decided to have one in the garden. I’ve put on my best tracksuit and put my hair into a beautiful messy bun. I even put some moisturiser on my face and had a wash 😂 He’s a lucky guy. At some point I might even put the baby down to bed and bring the monitor out so it feels like it’s just the two of us. I’m so glad he is embracing it all. Love you Joe Joe I promise we will get out eventually 😂 When did you have your first night out post baby? 👶🏻 lots of people asking where our table and chairs are from. It was a # gift from @modafurnishings 💜

A post shared by Stacey Solomon (@staceysolomon) on Jul 28, 2019 at 11:05am PDT

Instagram followers: 1.2m

Potential earnings per post: £5,160

Former TOWIE star Lydia only gave birth to her daughter Loretta in February – but the little girl has already starred in a number of ads.

In an Instagram post just this week, baby Loretta smiles in her mum’s arms at the seaside, while dressed in items from pal Stacey’s Primark collection.

Identifying the post as an advert, Lydia, 29, wrote: “Thank you to my beautiful friend @staceysolomon for Loretta’s outfit.

“It’s from her new kids collection with @primark.

“I love all the colours, I always call Loretta my little rainbow.”

Loretta has also starred in Instagram ads plugging infant-to-toddler rockers, car seats and WTV Channel’s show Emma Willis: Special Births.

According to the new research, she could be helping her mum – a celebrity contestant on The Jump and The Crystal Maze – rake in £5,000 per post.

And the infant makes an adorable addition to Lydia’s ‘gifted’ Instagram posts featuring an array of designer items – from a cot to nursery furniture.

AD I actually have so much joy in sharing my birth story. I was so excited for labour and went into it with such a positive outlook. I know unfortunately a lot of women have traumatic experiences and when you’re pregnant I feel like you only hear the negative, which is why I think it’s important for me to share my story so that expectant mothers do not fear the experience. I’ve partnered with WTV Channel on their new show Emma Willis: Special Births, and to celebrate, I’ve shared my own birth story so head to @wtvchannel to watch it now. When I was pregnant I was obsessed with Emma Willis: Delivering Babies which is why I’m so excited for her brand new show Emma Willis: Special Births, where she visits families who gave birth during filming that she wasn’t present for, watches their birth back and talks about life with a baby since. It’s on tonight at 10pm on @wtvchannel Here’s how to watch – Sky, Virgin, BT, Talk Talk What were your thoughts before birth? Let me know if you had a positive birthing experience too? #specialbirths

A post shared by Lydia Rose Bright (@lydiabright) on May 25, 2020 at 2:48am PDT

What a difference a night with sleep makes 🤣 it’s all smiles today. Little Loretta was a good sleeper, however recently every time I put her cot she becomes unsettled. Which means getting her to drift of and stay asleep can be a challenge and sometimes takes hours and many attempts 💤 The @snugglebundl is a great little invention which means you can lift your baby without waking them. A multi purposeful blanket which helps me get a little more shut eye. Check out my story for a swipe up link. AD

A post shared by Lydia Rose Bright (@lydiabright) on Mar 21, 2020 at 10:02am PDT

Instagram followers: 1.7m

Potential earnings per post: £7,310

Reality star Lucy has been proudly showing off her baby son Roman to her Instagram followers during lockdown, following his birth in March.

The youngster, whom TOWIE’s Lucy shares with fiancé Ryan Thomas, has been delighting fans with his cheeky grin in posts – including adverts.

And it’s certainly a winning smile – recently helping his mum to advertise a motion chair and baby rocker that sent him to sleep “within two minutes”.

This was one of the most surreal moments of my life that I will cherish forever. When we left hospital to head home with our new baby. • On our way home I’ve never seen Ryan drive so slowly & sensibly in my life 😆 I sat in the back watching my beautiful boy 💙🥰 One of the most important things to buy for your baby is a safe & reputable car seat. It was so important to us. After lots of research & recommendations from mummy friends I decided to get the Maxi-Cosi Pebble Pro i-Size infant carrier. Roman is one of over 50 million babies brought home in a @maxicosi_eu car seat! I chose it because of its top level safety standards. As the baby grows you can remove the inlay so I’m hoping he’ll be in it for many months to come because I never want him to grow 👶 😊 #maxicosi #pebblepro #ad

A post shared by Lucy Mecklenburgh (@lucymeck1) on Mar 16, 2020 at 12:15pm PDT

Roman has also starred in sponsored posts for the Peanut app (which connects fellow mothers), baby monitors, and a baby car seat – in which he was taken home from hospital as a newborn.

And he appeared on Good Morning Britain in May to help his dad promote his new show, Absolutely India: Manc in Mumbai – though his parents were left mortified when he pooed live on air.

As well as her main Instagram page, Lucy also runs her popular Lucy Meck Home account – which gives her more earning potential from ads.

Cuddles before bed for my little man is one of the best times of the day. • One of the things new parents definitely worry about is being able to switch off when their baby is asleep. So the right monitor means everything! I cannot recommend mine enough, the @get_nanit Some of my favourite features of it: – it connects to a mobile app and you get a notification when motion or sound is detected – has a 2 way audio so I can talk/sing to him – I can play white noise if he’s unsettled – Night summary of how long he slept, when he woke up, how many times we attended to him. I love this as I can already see a little sleep pattern after only a couple of weeks which will hopefully help me get him into a bedtime routine soon. #sleep #routine #babymonitor #ad

A post shared by Lucy Mecklenburgh (@lucymeck1) on Mar 30, 2020 at 11:42am PDT

Little mans nursery is coming together!🦒🦁🐘🐰 Wardrobe by @hammonds_uk I’m soooo happy with it 🥰 (Ignore the one odd draw knob 🤦🏽‍♀️ 🦊 waiting on another from @anthropologie ) #nursery #animalnursery #boysnursery #nurseryinspo AD

A post shared by LucyMeckHome (@lucymeckhome) on Feb 21, 2020 at 5:28am PST

Instagram followers: 2.6m

Potential earnings per post: £11,180

Ferne McCann’s daughter Sunday isn’t old enough for school – yet she already has a starring role in her mum’s reality show, First Time Mum.

The cute youngster, now two, is filmed reaching milestones and throwing tantrums in the ITVBe series, which TOWIE star Ferne launched in 2017.

Away from the small screen, she’s helped her mum, 29, advertise Claire’s products – including the accessories chain’s Disney Frozen 2 collection.

She’s also starred in Instagram ads for Cadbury UK, Tiffy & Tallulah, and Peppa Pig’s charity single, Bing Bong Christmas, last December.

Sunday is the daughter of acid attack thug Arthur Collins.

Like Lucy, mum Ferne also runs another Instagram page – fernutrition, with 150,000 followers – which boosts her earning potential from sponsored ads.

Some people are worth melting for 👸🏼❄️. _________________________________________ I think we are a little bit too excited the exclusive Disney Frozen 2 collection at @claireseurope @clairesstores which is FINALLY here! In stores & online. Sunday loves accessories & getting glam just like moi 🎀💍👑…there are so many cute pieces which were little life savers on the flight to japan 😉❄️🙌🏼. #DisneyFrozen2AtClaires #ad

A post shared by Ferne (@fernemccann) on Oct 5, 2019 at 7:32am PDT

Instagram followers: 2.4m

Potential earnings per post: £10,320

Like toddler Sunday, Sam Faiers’s young children Paul and Rosie are no strangers to the limelight – featuring in her The Mummy Diaries series.

The siblings, now aged four and two, have also made a name for themselves modelling – fronting top designer Rachel Riley’s new collection in 2018.

Campaign shots showed them modelling iconic pieces for Rachel – known for dressing A-List celebrity kids, including Tom Cruise and Katie Holmes’s daughter Suri and Jay Z and Beyonce’s daughter Blue Ivy.

More recently, the youngsters also posed with Sam – another TOWIE graduate – for her River Island range, The Samantha Faiers Edit.

The mum has previously made clear that any profits earned by her hardworking kids are being safely put away for when they’re older.

With a whopping 2.4million Instagram followers, it’s perhaps not surprising Sam, 29, could command as much as £10,320 per sponsored post.

Her kids have previously featured in Instagram ads for children’s designer clothing brands, Smyths Toys and Portal from Facebook.

Excited to be working with @PortalFromFacebook over the next year! The kids and I have been using Portal’s smart video calling to connect with our family during these difficult times. It has been so nice to be able to keep up with each other on a regular basis! The kids love it and you can easily connect through WhatsApp or Facebook Messenger. The Smart Camera is great for when you’re multitasking because it automatically adjusts, keeping everyone in frame. Get £50 off when you buy two. Terms Apply. #PortalPartner #FeelThere #Ad

A post shared by Samantha Faiers | Sam Faiers (@samanthafaiers) on May 12, 2020 at 11:58am PDT

All fresh and ready for bed after another day of eating, playing, watching films & squabbling over absolute nonsense 🤣😅😘 now mummy can relax with a wine, make some dinner & watch The Mummy Diaries 9pm @itvbe @mummydiariesofficial x

A post shared by Samantha Faiers | Sam Faiers (@samanthafaiers) on Apr 1, 2020 at 9:59am PDT

Instagram followers: 2.2m

Potential earnings per post: £9,460

Sam’s sister and fellow TOWIE star Billie, 30, also appears in The Mummy Diaries. And so do her children, Nelly, six, and Arthur, three.

The youngsters have collaborated with their famous mum both on and off the small screen – while they inspired their dad Greg Shepherd’s children’s book series following a brother and sister of the same name.

On Instagram, Nelly and Arthur have helped to advertise their mum’s George at Asda children’s collection, as well as toys and kids’ movies.

Someone’s ready for their close up … 👀🤩🎬🎥 … #mummydiaries #comingsoon 💙

A post shared by Billie Shepherd (@billiefaiersofficial) on Jul 2, 2020 at 4:34am PDT

And they’ve done so with huge grins on their faces.

During the Covid lockdown, the pair starred in an advert for an Alcatel mobile tablet – which their mum described as an affordable “life-safer”.

“We are quickly running out of activities to keep the kids entertained in this house, being mummy, cook, cleaner, teacher, etc etc,” she caption the sponsored Instagram post.

“This tablet is really affordable and comes with detachable bluetooth speakers making it perfect for listening to music or for taking in to the kitchen to talk you through recipes.”

King Arthur 👑🙊 … Outfit by my @georgeatasda online collection 💙 #billiexgeorge

A post shared by Billie Shepherd (@billiefaiersofficial) on May 19, 2020 at 2:55am PDT

Hope everyone is keeping safe and well in lockdown 💖 We are really making the most of this time at home together in the Shepherd household and have been enjoying lots of cinema nights 🎥🍿🙊 Tonight, the kids and I are going to watch the @Trolls Tour movie – it has been saved on the planner for weeks ready for it’s release so we are very excited… Think there may be some distractions though with all this amazing merch, the kids love Poppy and Branch! You guys can rent the movie now for £15.99 on Sky, Prime Video, Apple TV+, Virgin Media, BT TV, Talk Talk, YouTube, Rakuten, Google Play. It’s definitely one for the whole family to enjoy and will hopefully keep us all feeling cheerful! #TrollsWorldTour #ad

A post shared by Billie Shepherd (@billiefaiersofficial) on Apr 17, 2020 at 10:17am PDT

Instagram followers: 90k

Potential earnings per post: £391

Instagram model Lauryn Goodman delighted fans when she welcomed her “miracle baby” with England footballer Kyle Walker during lockdown.

And the couple’s little one – whose birth was announced in April – has already helped to advertise brands on Lauryn’s Instagram page.

These include posts promoting Mama Mio stretch marks cream, a SnüzPod bedside crib and luxury childrenswear – though it’s not clear whether the latter two were paid ads or simply brands that Lauryn, 29, loves.

The mum – who often posts about endometriosis, a painful condition that left her fearing she was unlikely to conceive – has taken care not to reveal her baby’s gender, with the infant’s face hidden in Instagram photos.

Instagram followers: 645k

Potential earnings per post: £2,773

Ex-TOWIE star Amy’s daughter Polly has known fame since a young age: at just four weeks old, she made her first appearance on This Morning.

Three years on, Polly has advertised a range of brands on her mum’s Instagram page – from personalised loungewear to wax melts.

She’s also appeared in posts promoting gifts.

And she even has her own Instagram profile, boasting more than 1,300 followers and with the words ‘DM for Collabs’ in the bio.

Polly, now three, has a big brother – though he stays out of the limelight.

The siblings’ mum, 30, has her own pram collection and, in 2017, it was reported she was set to make £1million in her first year of motherhood.

We were gifted this lovely book @dumblebyforest by Mark White… ❤️ Mark white the author father of two he experienced the trauma of his children saying goodbye to their dummy’s first-hand. And so he created @DumblebyForest as a bedtime story for his daughters to help aid and comfort them in the process of letting go of their dummy’s. Mums it’s so hard isn’t it? 😢😩 I want to share this story with you to help your children too! …. With beautifully hand-drawn illustrations and a magical storyline, Dumbleby Forest is a must-have book for any parent looking to help their child give up their dummy. 🙏🏼✅ Dumbleby Forest takes your child on a wondrous, magical and exciting journey with Dumbleby Jack. Polly loves this book so much she is always saying “mummy can we read the dummy book” You can purchase via the link on @dumblebyforest Instagram page. 📚🌳🌈👩‍👧#DumblebyForest #StoryTime #KidsBook #Gifted

A post shared by Amy Childs (@amychilds1990) on Jul 21, 2020 at 11:01am PDT

Polly loves her bedtime reading before bed ❤️ Thank you so much @gemmawall80 for sending us a copy of Polly’s favourite new book, “Millie the Witch” . A great picture book for empowering little girls, full of colour and fun….. If you’re buying your children a book this World Book Day, I highly recommend this one. Get your copy now on Amazon. #worldbookday #milliethewitch #childrensbooks #AD

A post shared by Amy Childs (@amychilds1990) on Mar 4, 2020 at 10:00am PST

Why is it when I try and get a picture of us both this happens ….. help 😩🤣…. I get so many messages about Polly’s Cot 👶🏼, the beautiful “Stamford” cot is just perfect, stylish , affordable, comfortable , make sure you all follow @obabyuk 💓 #ObabyUK #cotbed #mumtobe #dadtobe #nurseryfurniture #nurserygoals #ad The Stamford Luxe Cot Bed is reduced from £499.99 to £349.99 …… 💝

A post shared by Amy Childs (@amychilds1990) on Jan 19, 2020 at 10:41am PST

Instagram followers: 1.4m

Potential earnings per post: £6,020

Millie is the latest addition to the celebrity mum club, having given birth to her daughter Sienna with fellow Made In Chelsea star Hugo Taylor in May.

But the new mum, 30, hasn’t wasted time in showing off her gorgeous little girl to the world, first introducing her in an issue of Hello! Magazine.

Since then, the youngster has starred in an Instagram advert for the Peanut app, in which she’s pictured breastfeeding from proud Millie.

Oh how things have changed! My usual daily essentials have all been relegated to make way for anything that cleans, soothes and provides a quick outfit change on the go (should an unexpected situation occur). I’m delighted to be a part of the #WaterWipes family and to share all the big, little and messy moments with you. I’m never far from my new most trusted item @WaterWipes the worlds purest baby wipe, for my precious, sensitive little bundle #WorldsPurestBabyWipes #AD

A post shared by Millie Mackintosh (@milliemackintosh) on Jun 16, 2020 at 12:28am PDT

She’s also helped her mum advertise Water Wipes – “the world’s purest baby wipe”, which Millie described as her new most trusted item.

“Oh how things have changed!” the fan favourite told her Instagram followers.

“My usual daily essentials have all been relegated to make way for anything that cleans, soothes and provides a quick outfit change on the go (should an unexpected situation occur).”

In fact, little Sienna has been starring in adverts with her mum since before she was born.

During lockdown, a then-heavily pregnant Millie posted an Instagram video of herself taking part in a Body By Simone home workout.

“I can’t wait to meet my baby girl!” she captioned the ad.



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