KIM Kardashian has well and truly dived into that quarantine life as she shocked fans by dying her fire engine red.
The reality star showed off her new look on Instagram in a series of videos in which she coyly revealed: “You guys, I dyed my hair red. Do you love it?”
Her long-time hairstylist Chris Appleton also shared video of her new look and emphatically insisted it was not a wig.
He captioned the post: “Red head 🍒 it’s NOT a wig before you start with that s**t.”
The big change comes as beauty brand Coty revealed Monday that they had invested a cool $200 million into Kim’s four-year-old make-up brand, KKW.
The cosmetics giant will now work with the mom-of-four on new products within the brand, including skincare, and nail and hair products.
Coty also own a majority stake in Kim’s younger sister Kylie Jenner’s brand, after they pumped $600 million into Kylie’s Cosmetics.
The news and the new look comes two days after Kim, 39, was also accused of copying Kylie in the fashion department.
Kim donned a cleavage-enhancing top for a snap on her Instagram page and captioned it with the words: “Manifest it all ✨ Dreams do come true ✨”.
And while some thanked the reality star and businesswoman for her encouragement, others focused instead on what she was wearing.
“I seen Kylie with that shirt on first,” said one observer.
Another fan asked: “Why you playing in Kylie’s closet?”
Younger sister Kylie Jenner was seen wearing the distinctive pale top earlier in the week as she posted a video for her followers.
Kylie, 22, also had her hair slicked back in a ponytail and large earrings – just like Kim – when she wore the corset style top.
This led to further debate between fans over who best carried off the look.