After Heineken solves the yeast conundrum, alcohol-free draught beer will be widely available in pubs starting in January.
By 2025, the brewer believes there will be as many Heineken 0.0 Draught taps as there are standard Heineken taps in British pubs and bars.
After brewer Heineken figured out how to offer alcohol-free draught beer on tap while preventing yeast growth, the beverage will be available in large quantities in time for Dry January.
With its 0.0 percent ABV drink, the brewer began riding the wave of popularity of low and no-alcohol beers in 2017.
Customers in pubs, on the other hand, have been unable to enjoy pints of beer poured from a tap for the most part.
This is due to the possibility that naturally occurring yeast could enter the beer pipes and convert the 0% ABV beer in the keg to alcoholic.
Several years ago, the company tested a countertop draught beer keg system in dozens of pubs, receiving positive feedback, but it was not possible to store the beer in kegs in cellars until now.
Now, thanks to a breakthrough at the Dutch-owned brewer – the world’s second-largest, behind AB InBev’s Stella Artois – non-alcoholic draught beers can be served on a large scale using pubs’ existing keg lines for the first time, the company has announced.
After five years of research, the company has discovered that keeping the equipment in the cellar at a temperature between 0 and 2 degrees Celsius prevents yeast growth.
In comparison, its standard lager, with a 5.0% ABV, is kept at 3°C to 6°C.
By 2025, the brewer believes there will be as many Heineken 0.0 Draught taps in British pubs and bars as there are standard Heineken taps, according to The Sunday Times.
“I’m incredibly proud of what we’ve accomplished,” the brand’s global master brewer, Willem van Waesberghe, told the newspaper.
“It was a difficult task.”
Beer is the most successful low- and no-alcohol beverage, accounting for 92 percent of the low- and no-alcohol market.
Spirits, on the other hand, have a 0.6 percent market share, according to data published by IWSR, a company that specializes in market research for alcoholic beverages.
After Heineken solves the yeast conundrum, alcohol-free draught beer will be widely available in pubs in January.
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