Despite their desire to reduce carbon emissions, supermarket shoppers will not pay more for sustainable products.

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Despite their desire to reduce their carbon footprint, supermarket shoppers are unwilling to pay more for sustainable products.

Despite the country’s desire to shop sustainably, our ability or desire to do so is based on cost.

According to a study, supermarket shoppers want to make environmentally friendly choices when buying groceries, but not if it means spending more.

While the majority of consumers are willing to make significant lifestyle changes in order to reduce their carbon footprint, many are unwilling or unable to pay more for sustainable products than they would otherwise.

According to the results of a poll of 3,000 shoppers conducted by supermarket chain Asda, more than half (55%) would be willing to make significant lifestyle changes to reduce their carbon footprint.

When asked if they would pay more for greener versions of everyday items like milk and bread, 50% of shoppers said no.

More than three-quarters of consumers (76%) said lower prices would encourage them to buy more environmentally friendly products.

Greater choice (56%) and logos indicating which products are sustainable (45%) were also effective motivators.

Recycling (89%), turning off lights or devices when not in use (84%), and driving less (52%) are among the other habits that shoppers said they would be willing to adopt to reduce their carbon footprint.

According to separate research from market insight firm Kantar’s monthly data release, grocery prices rose 2.1 percent on a like-for-like basis in October, the highest increase since August 2020, amid the ongoing supply chain crisis.

The biggest price increases have been in savory snacks, canned cola drinks, and crisps.

“Our research shows that consumers from all backgrounds care about sustainability, but many cannot afford to buy greener products when they shop,” Susan Thomas, senior director of commercial sustainability at Asda, said.

Ms Thomas continued, “We believe that nobody should be priced out of making sustainable choices, and our [pledge]aims to remove price as a barrier to purchase,” referring to the supermarket’s “greener price promise,” which states that customers will never be charged more for loose products than for pre-packed alternatives.

While “the onus is on supermarkets, retailers, and the industry as a whole to collaborate to make greener products more affordable,” she added that consumers can help.

UK news summary from Infosurhoy.

Despite their desire to reduce their carbon footprint, supermarket shoppers are unwilling to pay more for sustainable products.

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Supermarket shoppers won’t pay more for sustainable products despite wanting to lower carbon footprint

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Supermarket shoppers won’t pay more for sustainable products despite wanting to lower carbon footprint

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