Man Utd brand value in face of Covid-19 and how that affects Jadon Sancho transfer – Latest News

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Sancho has two years left on his current Dortmund deal and the German side are said to be holding out for a fee of around £100m.

However, the ongoing coronavirus pandemic is expected to have a major effect on transfer business this summer, with many clubs unable to spend as freely as previous windows and player values likely to tumble.

Manchester United have made Jadon Sancho their top transfer target but the effects of the ongoing coronavirus pandemic means they may need to get creative

Manchester United have made Jadon Sancho their top transfer target

United could offer Tahith Chong to Borussia Dortmund on loan in a bid to sweeten the deal

Manchester United have made Borussia Dortmund star Jadon Sancho their top transfer target this summer and their qualification for next season’s Champions League makes them a more attractive proposition for one of Europe’s biggest prospects.

“Nobody should be under any illusions about the scale of challenge facing everyone in football,” Woodward said. “It may not be ‘business as usual’ for any clubs, including ourselves, in the transfer market this summer.

Back in April, United’s executive vice-chairman Ed Woodward warned that the financial effects of the crisis on football would mean that spending “hundreds of millions of pounds this summer” is unrealistic.

United are one of the most financially strong clubs in football and, according to the latest edition of the Brand Finance Football Annual, they are the third most valuable club in the world behind Real Madrid and Barcelona despite their overall value falling by 11%.

“On this basis, I cannot help feeling that speculation around transfers of individual players for hundreds of millions of pounds this summer seems to ignore the realities that face the sport.”

The Manchester Evening News has suggested that Dutch winger Tahith Chong could be used as a bargaining tool, with United expected to ship the 20-year-old out on loan this season for regular first team football.

The club have shown a willingness to negotiate the best deal possible, with both Maguire and Fernandes joining late on in the window, and it seems likely they will look to do the same in negotiations with Dortmund.

This puts them in a stronger position than most sides this summer and Ole Gunnar Solskjaer’s track record of securing his top targets, Harry Maguire and Bruno Fernandes, in both the summer and January windows will give United fans hope.

Including a season-long loan switch for Chong in any deal to sign Sancho could drive down the price United have to pay, give Dortmund a talented replacement and allow Chong to have a breakthrough campaign in an environment which has a proven track record for allowing youngsters to flourish.

We have already seen clubs looking to be creative in the transfer window to avoid shelling out major funds at a time of crisis and it would not be surprising to see United take a similar tact in their pursuit of Sancho.

Tahith Chong of Manchester United poses with manager Ole Gunnar Solskjaer

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