PRINCE CHARLES has been noticeably present during the coronavirus pandemic, even though he hasn’t been able to complete any royal engagements in person for months. Could Charles be taking a leaf out of Kate and William’s book?
Like the rest of the nation, the Royal Family have had to adapt to the current circumstances with regards to home-working. Due to COVID-19, royals have not been able to complete any in person royal engagements. But many royals have remained active during this difficult time, with Prince Charles taking his engagements online and regularly appearing on social media.
Videos of Prince Charles sitting in his office in Scotland have frequently featured on the Clarence House Instagram account while the world has been on lockdown.
Charles has been using the platform, which has more than one million followers, to promote a number of causes, including most recently the Samaritans charity and teachers across the UK.
Penny Junor, Charles’ biographer, told The Australian: “There are so many people who don’t really get Charles, who don’t know what he does.
“But during the coronavirus, maybe because of the lockdown, more people have seen him and listened to him than perhaps they would during normal times.
“The pandemic has given him a platform and he has been masterful in the way he’s responded and used that platform.”
With Charles now so active on social media, it is hard to believe the prince only penned his first Instagram post himself in November 2019.
Prior to Charles’ first personal post, in which Charles expressed his admiration for the Sikh community, Charles’ web presence was largely collated by his team of staffers.
But during the pandemic Charles has taken on a much more involved role with social media, perhaps following in the example of his son, Prince William, and his wife Kate, Duchess of Cambridge.
Kate and William are also incredibly active on social media, with their Kensington Royal Instagram account raking in almost 12 million followers.
The Cambridges’ Instagram posts are consistently viewed by thousands of people, and many have been published throughout the pandemic.
Both Kate and William have appeared in numerous video calls with frontline workers and charities, while Kate has also been using the platform to promote her photography project.
The Hold Still project with the National Gallery has been keeping Kate busy throughout the crisis, and it aims to collect pictures of what life under lockdown has been like for the UK.
Most recently a photo taken by Kate was published on their channel, showing Prince William out with Prince George and Princess Charlotte delivering essentials to neighbours.
The Kensington Royal Instagram account was first launched in 2015, to the delight of royal fans.
The account initially featured images of Kate and William, but also of Prince Harry, as he was living at Kensington Palace at the time.
The account grew to include news of Meghan Markle’s work after joining the Royal Family in 2018.
However, Meghan and Harry later created their own Instagram account, Sussex Royal, which is currently followed by 11 million people.
Meghan and Harry were incredibly involved with their social media presence, often penning their own personal posts.
But following their exit from the Royal Family earlier this year, Harry and Meghan will no longer be able to use the word ‘royal’ in any future branding, and have had to say goodbye to their Sussex Royal social media channels.
The couple signed off from their Sussex Royal account in March, telling followers: “While you may not see us here, the work continues.”
The couple are expected to launch their new platform soon, which will be named Archewell.