Sales of Yorkshire Tea in America have soared as the country turns to a proper brew to help them
cope with the US election.
The British brand has trumped all others, with a 926% sales increase alongside a surge in sales of UK biscuits.
While sales of Yorkshire Tea’s red label have soared, so have those of Yorkshire Gold, PG Tips, Tetley, plain digestives and ginger nuts.
The top British biscuit has been McVities Milk Chocolate Digestives, with a 332% increase over the past few months.
Online supermarket British Corner Shop is reporting the record sales since spring as Americans stock up on tea and biccies to see them through the current presidential election campaign.
The rise is also thought to be due to the 700,000 Brits living in the States, many of whom have been unable to visit home due to the virus lockdown.
Peter Howarth, the Bristol-based firm’s marketing director, said: “Between the turbulent US election and lockdown, they seem to have stoked up memories for many ex-pats who often get family and friends to bring their favourite comfort foods over when they visit or stock up themselves when they come back to Britain.
“As this hasn’t been possible for the majority of this year due to travel restrictions, people have been craving their British treats.”
Yorkshire Tea gained fame in the US when it was featured on TV spy thriller Homeland, starring Damian Lewis. Sigourney Weaver, Russell Crowe and Madonna are also fans.