After the outcry over Qatar’s human rights violations, Fifa is having difficulty finding sponsors for the 2022 World Cup.

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Fifa is struggling to find sponsors for the 2022 World Cup after the outcry over Qatar’s human rights violations.

Amnesty International is urging FIFA World Cup sponsors to use their clout to pressure Qatar to reform.

Fifa has yet to fill all of its sponsorship slots for next year’s World Cup, and experts believe that big brands will be put off by Qatar’s human rights record and anti-gay laws.

Six brands, including Adidas, Coca-Cola, and HyundaiKia, have signed up for FIFA’s top-tier £25 million partner package, which includes preferential advertising slots and stadium promotion.

However, two spots are still available.

Fifa, which owns the World Cup rights, has set a profit target of £5 billion for Qatar from broadcast and sponsorship deals.

Associating with a state accused of human rights violations ranging from criminalizing homosexuality to abusing migrant workers may not be a “good look” for a sport that has made combating racism and homophobia a priority.

“It could be the case, given the rise in socially responsible marketing and sponsorship, that [the World Cup]being held in Qatar and all the human rights abuses and homophobia is turning people off,” Minal Modha, sports research lead at media agency Ampere Analysis, said.

“I saw interviews with Josh Cavallo [the world’s only openly gay top-flight footballer], who said he’d be scared… I imagine brands will be thinking twice if they read those headlines.”

Other factors, she said, could include the time of year, which could conflict with Christmas marketing budgets, as well as brands’ reluctance to spend large sums of money until the pandemic is over.

Mengniu, a leading dairy manufacturer in China, has signed up to be a “World Cup sponsor,” the second tier of sponsorship offered by Fifa.

Three sponsor positions, however, remain vacant.

Amnesty International is urging sponsors to exert pressure on the Middle Eastern state to reform.

“The mistreatment of migrant workers who have built the stadiums and infrastructure that will actually make the tournament possible is likely to be a considerable stain on this World Cup,” Peter Frankental, the economic affairs programme director at Amnesty UK, told i.

However, if sponsors are willing to raise these issues, they can still make a difference.”

Adidas informed me that it is in the process of relocating.

UK news summary from Infosurhoy

Fifa is struggling to find sponsors for the 2022 World Cup after the outcry over Qatar’s human rights violations.

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World Cup 2022: Fifa struggles to find sponsors after Qatar human rights outcry

Tier 1 – FIFA Partners

Adidas

Coca-Cola

Wanda Group

Hyundai

Qatar Airways

Visa

Tier 2 – World Cup 2022 sponsors

Budweiser

Hisense

McDonalds

Vivo

Mengniu

Tier 3 – FIFA World Cup Regional Partners

Ooredoo – Qatari telecommunications firm

UPL – sustainable agriculture business

GWC – Qatar-based logistics company

(FILES) In this file photo taken on June 5, 2015 a demonstrator holds a placard critical of Qatar's policies regarding the working conditions of migrant workers in light of the increased construction to provide the infrastructure for the Gulf state to host the FIFA World Cup in 2022 ahead of the international friendly football match between Scotland and Qatar at Easter Road Stadium, Edinburgh. (Photo by Andy BUCHANAN / AFP) (Photo by ANDY BUCHANAN/AFP via Getty Images)

World Cup 2022: Fifa struggles to find sponsors after Qatar human rights outcry

Tier 1 – FIFA Partners

Adidas

Coca-Cola

Wanda Group

Hyundai

Qatar Airways

Visa

Tier 2 – World Cup 2022 sponsors

Budweiser

Hisense

McDonalds

Vivo

Mengniu

Tier 3 – FIFA World Cup Regional Partners

Ooredoo – Qatari telecommunications firm

UPL – sustainable agriculture business

GWC – Qatar-based logistics company

(FILES) In this file photo taken on June 5, 2015 a demonstrator holds a placard critical of Qatar's policies regarding the working conditions of migrant workers in light of the increased construction to provide the infrastructure for the Gulf state to host the FIFA World Cup in 2022 ahead of the international friendly football match between Scotland and Qatar at Easter Road Stadium, Edinburgh. (Photo by Andy BUCHANAN / AFP) (Photo by ANDY BUCHANAN/AFP via Getty Images)

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