Alexa Chung has launched a new clothing collection in collaboration with Barbour that has seen her design twelve coats, three £50 hats and £120 tote bags that are described as perfect for supermarket shopping.
The model, 35, turned presenter launched the collection over the weekend with the iconic British brand, which includes seven different coats, three bucket hats and three tote bags.
Prices ranged from £50 for a trendy hat, £120 for a tote bag which the website describes as perfect for supermarket shopping, up to £430 for a long line quilted jacket.
The range includes a trench inspired by Princess Margaret, and the model-turned-designer reveals the royals were a great source of inspiration, telling Stella magazine: ‘Pop on a headscarf and jump in the Landie, it’s Royal family catnip.’
The model-cum-designer, who is known for her quirky and self-defined ‘grandma’ style, says she has worn Barbour jackets since she was a child, receiving her first hand-me-down age five.
Alexa reportedly requested the collaboration with the brand, which she has frequently been snapped in since her early days of fame.
And keeping the iconic British company close to her heart, she described the smell of visiting the Barbour South Shields HQ as ‘like home’.
Her collection launched over the weekend, with six items already on sale and more available to preorder.
Six of the twelve jackets from the collection have already gone on sale, and range in price from £250 to £430.
Each of the jackets in the collection has a sweet, traditional name like the Edith, Maisie or Annie.
The most affordable jackets released are colourful rain macs costing £250 in bright orange and baby blue.
The website describes the jackets as ideal for festivals, and ‘easily foldable’ for stashing in a tote bag.
For those looking for a more traditional Barbour, the Edith wax jacket, which comes in ‘charcoal’, ‘denim’ and khaki, is far more classic in style and features a gingham lining. It costs £380.
The bolder Patch wax cotton jacket, which costs £430, claims to be all the best bits of a Barbour patched together.
Meanwhile six more jackets will be released in early August, with several longer length pieces already catching the eye of shoppers.
An early favourite from the collection is the cream Glenda Casual coat, which features a long line fit with a gingham lining and collar.
The piece, which is currently only available in pre-order, has already sold out in a size 8 and size 16, as shoppers rush to snap up the £300 jacket.
The collection also features three trendy tote bags in bright orange, kharki and baby blue colours.
Costing £120, the bags are described as perfect for a weekend trip, beach bag or even a shopping bag.
Alexa has also released three bucket hats, which cost £50, as part of the collection, including in a black and orange style.
It comes as the model turned presenter said she had grown ‘frustrated’ with how she is perceived, and has been keen to change public perception of her.
She said:’I got lost in there for a bit, trying to please other people, which I think s a common thing that women do.’
Alexa also admitted that as a model she felt ‘transient’ and said she spent ‘a long time’ recovering from not having the opportunity to develop her own style.