KFC ad of busty woman adjusting her cleavage is slammed as ‘sexist’ and ‘tacky’

0

KFC has been slammed for a ‘sexist’ new ad that ‘objectifies women’ while promoting the fast food chain’s famous Zinger box.

The 15-second ad shows a young woman leaning down to inspect her appearance and adjust her cleavage in the reflection of a parked car’s window. 

The window then rolls down to reveal an unimpressed mother and her two young sons gawking at the woman’s scantily-clad body. 

The woman then smiles and asks, ‘Did someone say KFC?’

The catchphrase is part of a series of KFC ‘bucket’ ads, with bucket being a play on words for ‘f**k it’.

But women’s rights group Collective Shout has slammed the fast food giant for promoting sexism in the televised ad campaign.  

Spokeswoman Melinda Liszewski said the ad was a ‘regression to tired and archaic stereotypes where young women are sexually objectified for male pleasure’.

Ms Liszewski said the young boys are ‘helplessly transfixed when confronted with the opportunity to ogle a woman’s body’.

‘Ads like this reinforce the false idea that we can’t expect better from boys,’ she said.

‘It is another manifestation of the “boys will be boys” trope, hampering our ability to challenge sexist ideas which contribute to harmful behaviour towards women and girls.

‘The research is solid: attitudes shape behaviour. A growing number of reports show how re-enforcing of gender stereotypes – including in advertising – contributes to a lesser view of women, resulting in their mistreatment.’

The fast food giant has also received backlash from hundreds of social media users who also believe the ad was in poor taste.

‘I saw this add and tuned off because it was typical objectification. But when the window went down I nearly threw up!!’ one woman said.

‘I was also horrified that they used a young boy for this ad,’ said another.

‘Absolutely disappointed at KFC for allowing their marketing team to take this angle,’ another comment read. 

Others called the ad ‘tacky’ and urged fast food lovers to boycott the popular chain. 

A spokesman for KFC told Daily Mail Australia the company apologises to anyone who was offended by the ad. 

‘Our intention was not to stereotype women and young boys in a negative light,’ the spokesman said. 

In 2016, KFC was forced to apologise for ‘an immature and salacious’ social media campaign which was removed just one hour after it was launched due to public backlash.

The phrase ‘something hot and spicy is coming soon’ was accompanied by an image of a grinning man sitting on a couch as a woman reached towards his pixelated crotch, suggesting a sex act. 

In February last year a controversial KFC ad featuring two parents ‘naked wrestling’ prompted an investigation by the advertising watchdog.

The ad campaign sparked 30 complaints over its sexual content being inappropriate for children.

It featured a child’s drawing of a mum and dad wrestling nude held up by a teacher and presented to them at a consultation evening.

Among the complaints about the wrestling ad were adults concerned that children would be subjected to material in the ad which was overly sexual and suggestive. 

Share.

About Author

Leave A Reply