Marcus Rashford as a radish in Aldi’s Christmas commercial has captured the festive spirit perfectly.

0

Marcus Rashford as a radish in Aldi’s Christmas commercial has captured the festive spirit perfectly.

Many of this year’s Christmas commercials feel like tick-box storytelling, but Aldi’s captures the true meaning of the season.

I bemoaned the first wave of Christmas retail campaigns, which debuted in the middle of COP26 without addressing sustainability or demonstrating a strong sense of corporate responsibility.

The second wave of holiday campaigning has been slightly better, but only one brand, in my opinion, has truly nailed it.

Sainsbury’s, the quintessential British supermarket, has always waited until after Armistice Day to launch its own Christmas campaign, and the Royal British Legion remains a major corporate supporter.

Sainsbury’s, on the other hand, appears to have stopped running powerful pre-Christmas campaigns addressing remembrance a few years ago; its 2021 film simply expresses relief that the traditional Christmas has returned.

It’s a nice ad, but it’s a little too safe.

McDonald’s’ holiday film, which follows the development of a young girl’s cute imaginary friend, is quite lovely and reminds me of what John Lewis was serving up a decade ago.

Unfortunately, many retailers’ ethical purpose positioning this year only goes as far as being “kinder” to people and more community-minded.

This strategy is used by companies ranging from Amazon to Coca-Cola to Tesco.

All of them have spent a significant amount of money on worthwhile, albeit lengthy, films.

They frequently come across as box-ticking rather than ethical storytelling.

At the very least, O2’s holiday offering is more focused and relevant to the company’s image.

Once again, the mobile retailer talks about ‘data poverty,’ which I guess is a thing.

The campaign, created by VCCP London, turns O2’s Bubl mascot into an army of animated minions who promise to help the 1.5 million homes in the UK that are without internet access.

Is the company promising to give these people free data? It’s a little unclear.

Aldi’s, on the other hand, is the holiday campaign that stands out for me in an otherwise purpose-light 2021 crop.

Working with Neighbourly, a nonprofit that connects businesses with charitable organizations in their communities, the German discounter has pledged to donate 1.8 million meals to families in need this Christmas.

McCann, the advertising agency, has created an animated Dickensian spoof featuring Kevin, a previous brand character.

News summary from Infosurhoy in the United Kingdom.

Marcus Rashford as a radish in Aldi’s Christmas commercial has captured the festive spirit perfectly.

Aldi’s Christmas ad starring Marcus Rashford as a radish has nailed the spirit of the festive season

Aldi Christmas Launch Advert 2021

Comments are closed.