Mega-mansion on London’s ‘billionaire row’ becomes most expensive on sale in capital this year


A ten-bedroom mansion has topped the list of London’s most expensive homes for sale in 2020 after going on the market for £75 million.

The new build in St John’s Wood has become the most pricey house to be listed this year in the capital, boasting a 25,000 square footage, 14-meter pool and ten bathrooms.    

Developed by Greek business man George ​Dragoumanos, who bought the plot on ‘billionaires’ row’ in 2013, the neo-classical residence on Avenue Road is also available to rent for a whopping £160,000 a month.

The property is marketed by Sotheby’s International Realty who describe the contemporary house as ‘providing a country lifestyle in the heart of London’.  

Owners can enjoy a twelve-seat cinema with bar, a cigar room, two secure climate-controlled wine cellars, a state-of-the-art biometric security technology room and an underground four-car garage with a hydraulic car lift. 

And if those luxuries weren’t enough prospective buyers may be lured by the long list of A-list neighbours including Robbie Williams, Anthony Joshua, Rihanna and Damian Lewis.

Of the ten bedrooms and ten bathrooms three of each are part of the designated staff quarters.  

Adam Architecture, who designed the new build, were tasked with creating a quintessentially British home that looks in keeping with the period properties that surround it. 

According to Homes and Property another developer in the area is reportedly building a 30,000 square foot house on an Avenue road plot that he bought for £40 million in 2018 – which is expected to sell for around £100million when completed. 

With decadent interiors designed by Sissy Feida, who is based in London and Athens, the home has all the hallmarks of luxury as would be expected.  

Avenue Road is one of the few thoroughfare’s in the area where elite buyers can still purchase substantial plots of land – up to an acre – that are big enough to accommodate the ‘trophy homes’ they so desire. 

 It means even relatively ‘small’ and outdated properties on Avenue Road are seen as premium purchases, as buyers are often able to knock them down to make room for even bigger – and more valuable – homes in their place. 

‘It gives buyers “a lot of bang for their buck”,’ explained Mark Pollark, founder of local estate agents Aston Chase.

The issue is compounded as the stock of mansions on nearby roads has also been diluted by property developers who have replaced them with high-end apartments.

‘The current building boom has transformed Avenue Road and elevated the profile of the address as arguably one of London’s most desirable destinations,’ Mr Pollack explained.

‘In addition to properties officially for sale, others are often available on an “off market” basis since many of the owners see their homes on Avenue Road as a tradeable asset, meaning that virtually every house is for sale at the right price, reflecting the entrepreneurial spirit of the owners.’ 

French doors lead to an expansive inner city garden while the front of the house is protected from the hustle and bustle with a gated front. 

Lee Koffman, head of North West London sales at UK Sotheby’s International Realty said: ‘Ultimately it’s a family house for the mega-rich. It’s just jaw dropping.’ 

Prior to this property the most expensive in London on offer hit the market for £40 million, offering two acres of sprawling land in Highgate. 



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