The Tories’ deployed yet another slogan in the fight against coronavirus today, leaving people either shuddering with laughter – or merely shuddering.
As Culture Secretary Oliver Dowden unveiled the reopening of gyms, nail bars, tattooists and more, he said it was now time to “work out to help out”.
“It’s time to eat out to help out, to enjoy the arts to help out and to work out to help out.” he added.
This followed Chancellor Rishi Sunak’s launch of the Eat Out to Help Out Scheme yesterday – which was slammed as a ‘dining-out discount for the well-off’.
And earlier in the fight against the deadly bug, Boris Johnson’s ‘Stay Alert, Control the Virus’ slogan was mocked as vague and ambiguous.
And it seems Dowden’s tentative foray into the world of meaningless sloganeering has fallen flat on its face as heavily as that of his superiors’.
On Twitter, Dan White said: “‘Work out to help out’ is a phrase which makes me shudder.”
While Marina Sofia said: “Was that the most cringeworthy slogan? ‘Eat out to help out! Work out to help out!’ My sons and I looked at each other and winced.”
Anthony Goodwin appeared flabbergasted, and made the point that not every one will be able to afford to boost the economy by joining in with this smorgasbord of dining out and working out.
He wrote: “Wow! Government slogan machine in overdrive! Yesterday it’s ‘Eat out to help out’ today ‘work out to help out’ ‘go out to help out’ guessing they haven’t had to turn to universal credit during the epidemic! Don’t have money to help out by going out, eating out!”
While several commenters were even more cheeky as they mocked Tory Dowden’s clunky choice of words.
Manny Quinn wrote: “‘Work Out to Help Out’ ‘Eat Out to Help Out’ What’s next? ‘S*** Out to Help Out’.”
Dr Eric Farmer wrote: “Sunak: eat out to help out Dowden: work out to help out. No doubt Johnson will continue to cop out, and we’ll wish we could clear out.”
Not everyone saw the funny side however, fearing a spike in the virus as the Government encourages people to mingle in gyms and eateries.
RavSRM wrote: “This “‘eat out to help out’, ‘work out to help out’ and ‘enjoy the arts to help out’ messaging is ‘catch the virus, get ill, risk long term health difficulties and potential death to help out’. How many more deaths do this Government want to cause???”
And an impassioned Karen Norris wrote on Twitter: “Great, another pathetic slogan? ‘Eat out to help out! Work out to help out!’All trying to make me feel safe and help our economy. I will go mix with total strangers, when I am able to hug my grandchildren, then I might feel more confident.”
Bex Richardson said she had worked in communications and marketing for seven years and ‘Eat out to help out, enjoy the arts to help out and work out to help out’ is one of the worst things I’ve ever heard.”