Channel Nine have denied reports claiming Sylvia Jeffreys has been ‘acting like a diva’ on set of A Current Affair.
Sources had claimed in New Idea magazine that the former Today presenter, 33, has ‘not been received well’ on set and ‘spends more time trying to raise her profile’ than getting her head down and pitching stories.
However, a spokesperson for Nine has now addressed the claims and insisted to Daily Mail Australia: ‘It’s all lies.’
Sources had told the publication: ‘Where are the stories, we all wonder? She seems to be spending more time raising her profile.’
‘We all thought Sylvia would arrive and put her head down while she learns the craft of long-form storytelling, but instead she’s acting like the new host,’ they added.
Alleging that Sylvia is preoccupied with becoming a ‘massive star’, insiders claimed she should take example from long-standing A Current Affair host Tracy Grimshaw.
However, the Nine Network disagrees and have stood by Sylvia, recently offering her a new four-year deal with the channel.
Sylvia has spoken highly of her addition to A Current Affair both in recent interviews in Stellar magazine and on The Kyle and Jackie O Show.
Unlike the sources claims, Sylvia said she has got stuck into pitching ideas for the show and the same was said by executive producer Fiona Dear in Stellar.
‘She’s keen and caring and she’s bombarded me with story ideas, which is an EP’s dream,’ Dear told the publication.
Sylvia was one of the journalists axed in the network’s mass Today show cull last year, that also saw her brother-in-law Karl Stefanovic dropped from the show and her husband Peter Stefanovic leave the Nine Network completely.
Channel 9 then announced a brand new line-up for Today featuring co-hosts Georgie Gardner and Deborah Knight and newsreader Tom Steinfort.
Addressing her exit on KIIS FM, Sylvia said: ‘It was a mass upheaval, we didn’t see it coming – not to that extent. It was testing.’
Her new role focusing on long-form reporting differs hugely to Today and while it arguably isn’t as high-profile, Sylvia has said she feels nothing but ‘support’ from Channel 9.
‘It can be hard to feel complete confidence in yourself when sands are shifting,’ she told Stellar. ‘But I’m thrilled Nine is backing me.’