Your evening longread: How social media stars are changing the beauty industry

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We bring you an interesting longread each evening to take your mind off the news.

EVERY WEEK, WE bring you a round-up of the best longreads of the past seven days in Sitdown Sunday.

And now, every weeknight, we bring you an evening longread to enjoy which will help you to escape the news cycle. 

We’ll be keeping an eye on new longreads and digging back into the archives for some classics.

Social media stars and the beauty industry

TikTok stars like Addison Rae are the latest people to get a foothold in the beauty industry. Here’s how – and why. 

(New York Times, approx 34 mins reading time)

As beauty has become a pop phenomenon, a radical change in the perception of the cosmetics business has also taken place. When Naomi Wolf wrote “The Beauty Myth” more than three decades ago, she chastened the industry for pushing an unrealistic standard of beauty that prevented women from reaching their full potential, much as ideals of domesticity, motherhood and chastity once did. She compared the process of making yourself conventionally attractive to a work shift, or the “third shift” (the other shifts being your professional life and care of the household). But in our new virtual society, the same beauty industry that was once maligned has been embraced as a universal good.

Read all the Evening Longreads here> 

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