YouTube has initiated a price increase that takes its TV subscription to $64.99, up from the previous price of $50 per month as it adds eight ViacomCBS channels.
The price increase will take effect on June 30 for all new subscribers to the service and will be billed to existing subscribers on or after July 30, depending on their billing cycle.
The price increase reflects the added cost of content, which YouTube said has been rising as it now offers more than 85 channels as well as access to HBO Max and Cinemax. The streaming service, which started in 2017, also provides unlimited DVR storage space, six accounts per household, and three concurrent streams.
The news follows its introduction of the BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land, and VH1 channels, which launched Friday. The company said it plans to launch BET Her, MTV2, MTV Classic, Nick Jr., NickToons, and TeenNick to YouTube TV at a later date.
“As the streaming industry continues to evolve, we are working to build new flexible models for YouTube TV users, so we can continue to provide a robust and innovative experience for everyone in your household without the commitments of traditional TV,” Christian Oestlien, vice president of Product Management at YouTube TV, said in a company blog post.
YouTube also launched a series of new TV features for its subscribers including a news jump option that lets users move to specific news clips within a complete recording, full rewind, fast forward, and pause through all recorded shows, dark mode for easier watching, the ability to mark shows as watched, and a Live Guide that now offers a preview of the next seven days.