Apple unveils all-new $6,000 Mac Pro alongside the $5,000 Pro Display XDR that rotates SIDEWAYS


Apple has finally given the Mac Pro a much-needed face-lift after six years. 

At the tech giant’s Worldwide Developer Conference on Monday, Apple revealed an all-new desktop computer for professionals, which starts at $6,000 and packs a raft of upgrades that make it faster and more powerful than before. 

The Mac Pro looks nothing like its 2013 predecessor, with Apple ditching the trash can design for a new model that features the ‘cheese grater’ style reminiscent of the 2010 version. 

For photo editors and movie makers willing to shell out extra cash, Apple also unveiled the $5,000 Mac Pro Display XDR. 

The 32-inch, 6K monitor boasts super high-quality specs, including an impressive 1,000,000:1 contrast ratio and an ultra-wide viewing experience, as well as the ability to rotate the screen sideways into ‘portrait mode,’ which makes tasks like writing code or editing photos even easier. 

Both the new Mac Pro and Mac Pro Display XDR will be available this fall. 


‘We have the strongest Mac lineup we’ve ever had,’ Apple CEO Tim Cook said on stage at WWDC. 

‘But there is one more spot in our lineup.’

The new Mac Pro isn’t designed for everyday users, instead it’s meant to meet the needs of advanced professionals in creative industries that demand more from their machine. 

The stainless steel casing features a handle on top that allows for greater portability, as well as optional wheels that can be attached to the bottom.  

Consumers can get up to a 28-core Intel Xeon processor in the new Mac Pro, up to 1.5 terabytes of memory and up to 300 watts of power. 

It features eight PCIe expansion slots and a Radeon Pro Vega II, which Apple is calling the ‘world’s most powerful graphics card.’ 

‘For pros animating 3D film assets, compositing 8K scenes and building complex 3D environments, graphics performance is more important than ever,’ Apple said in a statement. 

‘That is why Mac Pro features the world’s most powerful graphics card and up to 56 teraflops of graphics performance in a single system.’

The Mac Pro also comes with a totally new Apple Afterburner card, which enables faster video editing, allowing users to run three simultaneous 8K video streams at the same time, which amounts to a whopping 100 million pixels. 

John Ternus, Vice President, Mac and iPad Hardware Engineering at Apple, said the new Mac Pro is designed with ‘utility and function’ in mind, while packing ‘real world performance where it matters most.’ 

Even with all its souped up specs, Ternus said the device is still just ‘as quiet as a Mac Pro.’ 

To go with the all-new Mac Pro, Apple also launched the Mac Pro Display XDR.

It marks the first new standalone display from Apple, which had been selling LG displays in recent years. 

The $5,000 32-inch display is 40 percent larger than the iMac 5K display and, if users are willing to spend another $1,000 on the all-new Pro Stand, it can rotate sideways to turn into Portrait Mode. 

Apple said the new display is meant to provide the same quality as comparable, high-end reference monitors that can pack a price tag of an upwards of $43,000. 

The Mac Pro Display XDR features the ‘largest retina display ever,’ according to the firm.  

High dynamic range, or HDR technology, has increasingly been adopted by gadgetmakers in recent years. 

Apple has taken the technology one step further with its new display, with a new ‘extreme dynamic range.’ 

It uses a ‘direct backlighting system’ using layers of LED screens that provide 1,000 nits of full-screen brightness, or up to 1,600 nits of brightness in some cases. 

A lattice design on the back of the display allows for greater airflow, so that the high-quality brightness can be sustained ‘indefinitely,’ the firm said.  

‘With a P3 wide color gamut and true 10-bit color for over 1 billion colors, pros will have a more true-to-life viewing experience — critical for video and photo editing, 3D animation or color grading,’ Apple said. 

‘Pro Display XDR also features the industry’s best polarizer technology, delivering a superwide, color-accurate, off-axis viewing angle, so now multiple people can view more accurate content simultaneously.’

For extra cash, users can also opt to have an anti-reflective coating added to their display, called ‘nano-texture’ where glass is etched down to the smallest detail for low reflectivity and less glare, Apple said.  

The new devices run Apple’s latest macOS Catalina, which packs a range of new updates, chief among which includes the end of iTunes, to make way for three separate apps – Music, Podcasts and TV.  

In addition to the death of iTunes, Apple also confirmed another long-running rumor: the launch of ‘dark mode’ for iPhone.

The firm unveiled the sleek new design option alongside iOS 13, which will come with faster download speeds, smarter task reminders, a new keyboard to allow for ultra-fast swipe-typing, and updates for Mail, Notes, and Safari.   


About Author

Leave A Reply