Nestlé is adding a new plant-based option to its list of imitation meat products, which claims to be as ‘juicy and firm’ as a real sausage.
The soy-based sausage has 40 percent less fat than the traditional meat and is also eco-friendly – it accounts for 90 percent less carbon dioxide, 90 percent less water and 80 percent less land use.
The Swiss firm is set to launch its Bratwurst and Chorizo style Incredible Sausage in Europe and those living in the US will see pea protein-based Sweet Earth Sausage in three varieties including Habanero Cheddar, Asian Ginger Scallion and Chik’n Apple.
Nestlé is also set to release plant-based deli-meats which will be available in the states both in retail cases and from the deli counter.
Wayne England, head of Nestlé’s food business, said: After the huge success of our plant-based burgers and grounds, we’re now adding another favorite. These plant-based sausages really deliver on flavor and texture.’
‘Their juiciness and firm bite means you can cook and enjoy them any way you like, including grilling, roasting or pan-frying.’
Nestlé will launch the sausages on March 11 in European markets, including Austria, Belgium, Germany, the Netherlands, Norway, Sweden and Switzerland.
Soon after, version for restaurants and food service will be available to out of home customers.
And the US will have their items at the beginning of April.
The sausages are made with soy, beetroot, carrots, peppers, and rapeseed and coconut oils.
They also contain 13 grams of plant-based protein, no cholesterol and around 40 percent less fat than a sausage made of pork.
Last year, the company introduced its Awesome Burger, poised to take on competitors like Impossible Burger and Beyond Meat.
‘We have now raised the bar by developing a ‘PB triple play’ of ingredients for an all-time classic: the bacon cheeseburger,’ Nestlé CEO Mark Schneider said in a statement last year.
It’s not just vegan and vegetarian customers buying the products, either — many are snapping them up for several other reasons, including to limit their red meat intake and benefit the environment.
That’s certainly part of Nestlé’s reasoning for introducing so many plant-based products: They’ll help the company meet a goal of reaching zero net greenhouse gas emissions by 2050.
The company has also said it will make all its packaging recyclable or reusable by 2025.
As Wayne England added: ‘On top of meat alternatives, our chefs and plant-based food experts are developing tasty and nutritious veggie-centric ingredients and meals. These are full of flavor and surprising textures from vegetables, grains and pulses to inspire plant-based or flexitarian eaters to widen their horizons.’