Amazon has rolled out a new security feature to give users greater control over their voice recordings.
The internet giant will now let users ask Alexa-equipped devices to delete their voice recordings from that day.
It comes as Amazon has faced growing privacy concerns tied to its Alexa digital assistant, including who is able to access users’ voice recordings and how it stores them.
‘Simply say, “Alexa, delete everything I said today” and the respective recordings will be deleted,’ Amazon said.
‘Coming soon, customers will also be able to delete their last request by saying, “Alexa, delete what I just said.”’
Users can access the ‘Alexa, delete what I said today’ command starting on Wednesday, while the second command that lets users delete what they just said will arrive in the US in the coming weeks and in other countries next month.
Prior to launch of this feature, users could manage their voice recordings by deleting them manually within the Alexa app.
But depending on how often users interact with their Echo devices, finding and removing specific recordings can be challenging.
Saying ‘Alexa, delete everything I said today,’ will remove every interaction users logged with their Echo device or Alexa app had during that day.
Amazon on Wednesday also launched a new Alexa Privacy Hub, a dedicated section of its site where users can review how Alexa and Echo devices work.
It helps users better understand how the devices record and store audio, as well as what privacy controls users have to manage microphones and cameras on some Echo devices.
The features marks a solid step forward in giving users more control over how they interact with smart assistants in the home.
Amazon has maintained that it doesn’t record Alexa users’ conversations, but that hasn’t prevented many users, experts and privacy advocates from growing more wary about putting one in their home.
The firm has recently been at the center of criticism for how its devices collect and store information, as well as who access to user data.
Bloomberg reported that Amazon has a dedicated team for listening to your Alexa conversations, while a separate CNET report found that Amazon still holds onto text logs of your interactions with Alexa, even after you delete the audio recordings.