Arsenal team up with Amazon-owned Twitch to launch new behind-the-scenes content like Tottenham’s All Or Nothing series

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ARSENAL are among four European powerhouses to team up with Twitch to stream live matches and behind the scenes content.

The Gunners will be joined by Real Madrid, Juventus and Paris Saint-Germain in signing a partnership with the Amazon-owned platform.

As part of Twitch’s dedicated sports content channel launch, all four clubs will use the streamer to expend their live content.

Amazon’s game streaming platform will initially collaborate with Arsenal on the production of behind-the-scenes content.

The American juggernaut are already gearing up to showcase exclusive footage from rivals Tottenham for the web giant’s ‘All or Nothing’ documentary.

Yet Sports Pro claim that Arsenal’s deal with Twitch also has the potential to broadcast live youth and first-team friendly matches as well as club press conferences.

The partnership is thought to be motivated by a desire to reach the club’s younger fans, with more than 70 per cent of the platform’s audience under the age of 34.

The NHL, the Rugby Football League and the UFC are just three other properties already using Twitch’s sports channel.

 

Amazon recently began experimenting with broadcasting a number of matches from the Premier League’s restart on Twitch.

The American company aired Prem games for the first time last year, showing all 10 Boxing Day clashes on Prime.

A £90million, the three-year contract gives them broadcast rights for 20 matches each season, spread over two rounds of games.

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