Federer follows in Michael Jordan’s footstep by launching his own shoe called ‘The Roger’… but only 1,000 pairs made


ROGER FEDERER has followed in Michael Jordan’s footstep by launching his own shoe.

But despite trainer sales rocketing during the coronavirus lockdown, only 1,000 pairs have been made.

Federer left Nike in 2018 after 24 years with the sponsor and instead signed  a £240million deal with designer Uniqlo.

He also managed to win the rights to his iconic “RF” logo.

The 38-year-old has since brought out his own tennis shoe – named ‘The Roger’ – with Swiss company On AG.

Federer became a shareholder of On AG in November and helped design The Roger, which costs £200.

They are currently limited to just 1,000 pairs, with fans able to register their interest using a raffle system.

The option to limit the quantity comes despite online sales tripling in the three months from March to May with gyms closed and consumers forced to hit the road for running.

The tennis legend will hope to have a fraction of the success NBA icon Jordan had since releasing his first sneaker in 1984.

Nike Air Jordan still manages to make £2.5billion-per-year – and is enjoying a resurgence since the release of Netflix documentary The Last Dance.

Since the launch of Air Jordan I, Nike produced a further 33 pairs of trainers.

In 2019, the brand had a resurgence – making an astonishing £2.5billion worldwide.

Jordan’s cut of that was around £120 million – four times as much as LeBron James earns with his Nike sponsorship deal – that’s 17-years after he retired from basketball.


About Author

Leave A Reply