FACEBOOK will ban political ads in the week before the US presidential election set to take place on November 3.
CEO Mark Zuckerberg just announced the plan as he is worried about “an increased risk of civil unrest across the country.”
Facebook announced in a blog post that it will be taking several steps to “secure the integrity of the US elections by encouraging voting, connecting people to authoritative information, and reducing the risks of post-election confusion.”
The changes include not accepting any new political ads in the week running up to November 3.
Facebook will be removing posts that claim people will catch coronavirus if they participate in voting and will be sharing “authoritative information” on the topic.
It will also be adding information labels to posts that question the legitimacy of certain voting methods.
There will also be a crack down on people falsely claiming victory.
Facebook added: “If any candidate or campaign tries to declare victory before the final results are in, we’ll add a label to their posts directing people to the official results from Reuters and the National Election Pool.”
Zuckerberg said: “We all have a responsibility to protect our democracy.
“That means helping people register and vote, clearing up confusion about how this election will work, and taking steps to reduce the chances of violence and unrest.”
In addition to all of the above, Facebook will be introducing a forwarding limit for messenger.
It means you’ll only be able to forward a message to five people or groups at any one time.
Facebook explained: “Limiting forwarding is an effective way to slow the spread of viral misinformation and harmful content that has the potential to cause real world harm.”
It hopes this will help tackle the spread of false information regarding Covid-19 as well as the US general election.
A blog post from the platform added: “We are introducing a forwarding limit on Messenger to help curb the efforts of those looking to cause chaos, sow uncertainty or inadvertently undermine accurate information.”
In other news, Facebook said it has dismantled a Russian ‘influence operation’ made up of accounts and pages spreading fake news.
The social media giant has sparked widespread fury over a threat to ban news stories in Australia.
And, TikTok could narrowly avoid being banned in the USA – with Microsoft and Walmart to thank.
What are your thoughts on these Facebook changes? Let us know in the comments…
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